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Accounting Case Study Assignment - Make the presentation and report with perfect analysis.
Case Study - Bella Beverages Inc.
REQUIRED - Assuming the role of Kerry Vance and his team, develop a comprehensive report to the Board of Directors, complete with analysis and recommendations as to the strategic direction the company should take to address their stagnant performance and to improve their profitability.
You need to do only SWOT Analysis and Qualitative analysis in this case study. Need to find Pros and Cons from the Case.
Solution - Bella Beverages Analysis
SWOT analysis of this company mainly represents the way the company controls the iconic brands of all the time. In actual Bell, beverages Inc. is considered one of the top leading companies in the market due to the appropriate handling of its organizational structure, competitive advantage, and the latest manufacturing of beverages. This company has the main focus on selling non-alcoholic drinks, juices, soft drinks. It must be noted that almost 55% of the Canadian drinks are mainly provided by Bella beverages.
One of the greatest strengths of this brand is the name of its brand names. Basically, BB produces four types of brands of juice and four brands of soft drinks. It must be noticed that the recipe of all eight products has been prepared by the researchers of the company, thus meeting the high standards of quality and purity of its products. The logo of the company and the famous jingle resonate with the customers of all ages. In this regard, it can be stated that the company is playing very much stout and clear in this ground. The specific quality products of the company have actually generated a competitive advantage and increased market share in the market (Wolde, 2016).
It must be noticed that the products of the company are available on a broad level in the United States and specifically in Canada. Large distribution of its products has actually enhanced the reliability of the company among its customers. Besides this, company management is appropriately handling the controlled distributors, suppliers, retailers, and whole-sellers, which has enabled the company in order to manage its costs appropriately.
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Another most significant aspect of the company's strength is innovation, as, within the small duration of time, the company has been able to introduce and manage the new products in the market, thus enhancing the quality control of the company (Thusyanthy, 2018).
It must be noted that most of the products of the company have been formed by the utilization of water, and the ingredients related to agriculture mainly rely on water resources. It is the main weakness of the company that at some locations of the factories, water resources are either not present or they lack water to full the need for the company consumption. The demand for the company's products has been continuously increasing, and therefore, the lack of water has made the business of the company to reach at a scary condition (Lv, Ren, & Chen, 2018).
Another significant weakness of the company subsidiaries is only present in the United States, but the continuously enhancing demand for its products claim that management should enhance the criteria of the business. In this regard, the company should have to consider its organizational structure and thus maintaining a worldwide and broad customer experience. In this regard, huge investment will be required. This is very much essential in order to manage and face the restraints of capacity at the appropriate time. It is evident that if the demands of the company outside Canada will not be considered by the company management than, it could affect them adversely to the net-profitability of the company.
Outside customer demands for the beverages of Bella Company is one of the greatest opportunities of the company. It is the quality of services and products of the company due to which customers have been demanding it in the external areas of Canada. Well, this opportunity can only be enhanced in the case when a huge investment in the budget will be made; otherwise, if the company follows its recent structure, it is an estimation that the company will lose its customer demands.
Another most significant opportunity for this company is to invest in its new products in Islamic countries because it doesn't sell alcoholic drinks. It will be a great step in the establishment of its great name of the brand. Basically, the provided products of the company are found in different sized bottles, which range from 300ml to 1 liter. These products of the company, which are actually available in almost 42 stock keeping sections of the eight significant beverages.
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It must be noticed that the company only used natural and specific formulized products by the researchers who contribute to the opportunity of the company. The population has actually continued to enhance the steady clip of the company. For the capitalization of the company, it must be noted that customers have been shifting towards the healthy and natural products of the company (Abu-Reidah, 2019).
One of the greatest threats of this company is the low marketing budget of the company. It is because the company makes minute investments on the advertisement of its products. The company has not contributors to advertise its products on radio stations or color advertisements. This is one of the main significant reason which has contributed to the company's constant productivity and progress in the prior years. The bottom line objective of the company is to make money, but the company is not appropriately meeting the needs of the modern era. It is not possible to achieve a high customer target without appropriate marketing on the media.
Although most companies such as Starbucks and Dunkin donuts have not been presented in direct competition with the company, these companies have been trying to place a dent in the market share of this company. These companies have been trying to provide their customers with healthy, quality, and cost-effective products in the form of packages. In this way, the companies have opened their small subsidiaries in numerous locations in the world.
This situation has been actually proved to be a great threat to the reliability and credibility of the company. Besides this, the products of Bella Beverages are a bit higher than that of these other companies due to natural ingredients, which has attracted a lot of customers of this company. This all issues have been comprehensive participators to the progress of BB (Terry-McElrath, Chriqui, O'Malley, Chaloupka, & Johnston, 2015).
Application of specific techniques in order to enhance the quality of the products and then the extent of the success is actually regarded as the quality analysis of the company. In order to enhance the profitability of the company, it is evident to modulate the organizational structure of the company.
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Alternative 1- Brand Sales
The first strategy that the company can implement in order to enhance productivity is paid advertisementsof the products as the company is not active on the online portals and platforms. It doesn't use any type of radio or print or social media platforms for the advertisements and promotion of its products.
The greatest advantage and disadvantage of this strategyare the increased sales of non-alcoholic drinks. Mainly, alcohol-free and products prepared with the natural ingredients have been the greatest contributor to the credibility of the company. The company will mainly offergreat deals of packages to their customers in this way. Besides this, the sales of the juices with the bottling facility by the company is another benefit of the strategy.
It is estimated that due to the quality of its products, the forecasting demand for soft drinks in the company will be enhanced to an enormous extent with this strategy. Mainly, it will be providing the customers with better and healthier options, and thus, it will make the customers of the company believe in its products (Ezeonu & Ejikeme, 2016).
One of the greatest disadvantages of the strategy is the relatively high costs of advertisements because the company is already lacking at costs. Some of the customers who prefer quality over price actually buy these products while most of them who just want a drink as enjoyment leave the corner after having a view on the price chart. International radical and economic conditions will highly affect the efficiency of the company (Badea & Levai, 2017).
Alternative 2-Private Label Production
The company can use an effective leadership style for the encouragement of autonomy. It must be noticed that the present structure of the company is based on the principles of micro-management, and the workers of the company are not encouraged to take ownership of the personal management of their time and resources.
One of the great advantages of this strategy is the private label on the products of the company due to which its products cannot be copied. Fake production of products like Bella Beverages has been providing in actual, can be easily caught, and therefore, it is considered as an advantage of the company that it is the only brand with higher quality in the market.
The coffee drinks provided by the company, including espresso, cappuccino, and latte, all are full of eminence as the presence of well-organized coffee skills in the company. Besides this, customers are allowed even to test the latte-making waters of the company. The overall strategy of the company will not only be beneficial for the company but also for the customers as well. Mainly, the company systems provide the customers with convenience in this way to tamp either loosely or firmly for the taste accordingly.
Besides this, due to high prices, the demand for soft drinks among the customers has been highly decelerated. It is possible that many of the customers do not remain loyal to the long-termed relationships for the sales of the bottling plants. In this way, there will be numerous issues that will be generated because the contract of the company will be left uncompleted.
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