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Your Loyalty Program is Betraying you by Joseph C Nunes and Xavier Drèze

The CRM program to blend into the Decathlon loyalty program would have to depend on the high reliance and generate an email system that can equally pose challenges that can associate with delivering customer happiness. It is equal to maintaining healthy good customer relations. It is equally satisfactory to build on the risk of customer dissatisfaction, and also initiate a system that can integrate CRM software which can allow developing the key challenges for the company into the key necessary goals.

The challenges, which the Decathlon currently faces is of the difficulty in monitoring along with also following up with the necessary request which would either be closed, open, or pending. It would again be an added no tool which would work on the measure agent productivity. Decathlon has to equally amend the plan to depend and focus on the performance-based incentives. There should also be incentives or bonuses that can help to associate with the distributed staff which would work on the user feedback along with collaborating on the team performance. There should also be an inefficient system that can equally help to measure customer feedback. To develop into the key agents' performance evaluation it should equally aim to develop into an organized reporting mechanism. Equally, there can be a system to have the proper methods of analysis and relate with the customer (sports enthusiast) behavior (Nunes, 2006). The CRM has to also integrate the methods such as the cost-effective approach, providing customizable solutions, delivering as per the customer quotient and integrating multiple ticketing channels.

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