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ACC-502 Investment Recommendations - Grand Canyon University

Question:

Analyze the financial performance of a company to make recommendations to potential investors about the purchase of stock.

Discuss the overall financial performance of your company in relation to industry averages and a specific competitor. Explain whether the company performed better or worse than the competition using specific numbers and providing an explanation of what the numbers illustrate.

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Answer:

To
The CEO
South West Airlines
Sub :- Investment Recommendations
The financial ratios can be expressed as follows:-

Profitability Ratio

Particulars

2018

2017

2016

Gross Profit  Ratio

14.60%

16.11%

17.36%

Net Profit Ratio

11.22%

15.88%

10.76%

ROA

0.09

0.13

0.09

Liquidity Ratio

Particulars

2018

2017

2016

Current Ratio

0.64

0.70

0.66

Quick Ratio

0.58

0.64

0.61

Cash Ratio

0.23

0.22

0.25

Solvency Ratio

Particulars

2018

2017

2016

Debt / equity

1.66

1.41

1.76

Debt / Total Assets

0.62

0.58

0.64

Interest Coverage Ratio

0.05

0.03

0.05

The above ratio clearly express the financial position of the company is in stable condition , the company ratio clearly express that the financial year 2017 was much more stable than the financial year 2018. Provided better results on the financial perspective.
Comparing the results in terms with the Competitors like the
1. United Airlines
2. American Airlines
3. Delta Airlines

CompanyName 
Symbol: Market

LastSale

NetChange

Volume

Today's High / Low

52 Weeks High / Low

P / E Ratio

Market Cap ?

FedEx Corporation
FDX: NYSE

$ 162.13

-2.10

1,268,295

$ 163.94
$ 160.42

$ 259.25
$ 150.68

87.64

42,284,801

Delta Air Lines, Inc.
DAL: NYSE

$ 59.53

-0.50

5,563,240

$ 60.16
$ 59.07

$ 63.4369
$ 45.08

8.89

39,238,902

Southwest Airlines Company
LUV: NYSE

$ 50.45

-0.04

2,535,898

$ 50.76
$ 50.0615

$ 64.02
$ 44.28

11.68

27,117,733

United Airlines Holdings, Inc.
UAL: NASDAQ-GS

$ 86.98

-0.65

2,078,619

$ 87.83
$ 86.10

$ 97.85
$ 77.02

8.81

22,886,960

The analysis on the competition is done on perspective of four parameters which being the P/E Ratio , share value as well as the market capitalization, it leads to ensure that the biggest competitor is the FedEx Corporation and the Delta Airlines . However, the Market Capitalization and the current position the most evident condition is that the share of the company must be put on hold and in case required must be purchased, selling the shares is not beneficial situation at the current point of time.

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