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1. Describe hybrid channels or "hybrid distribution strategy" used by firms these days.

2. Examine the benefits and challenges faced by firms that use the "hybrid distribution strategy".

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Answer 1

Hybrid distribution is one of the inbuilt work and also be integrating to the state-of-the-art model more along with the process of the more filmmakers which would be effectively be used to succeed (Webb, 2015). It is also one of the unprecedented access that would help to bring out the best ways to integrate the audiences and to be able to maintain overall control in relation to their distribution, and it would help to receive a significantly and also include the larger share of the revenue. Through the process of the firms benefit from the process of the hybrid distribution strategies which would be included in a variety of ways. It would be adaptable to also integrate and make the customer needs and also be including the ways of the shopping patterns. It would be adaptive on the base of the capability that can help to attempt and also be able to respond on the basis of the emergence to the internet and through the novel distribution system. Also, the firms would be able to include the broad forms of the products lines that can help to benefit on the basis of the single type channel which would help to integrate the optimality of the products. Lastly, it would also help to associate with the companies that are likely to integrate an excess of the manufacturing capacity and would include the ways to benefit on the basis of the additional outlets which would make the existing channels to build with the saturated supply. It is also a step that can help the additional channels to include the premises of the target markets. It would also help o improve the competiveness.

Answer 2

A company which can focus and integrate the hybrid system, it can also be able to benefit on the basis of the increased coverage along with the process of the lower costs, and it would help to build on the customized approach. It would be a step to build on the significant competitive advantage which would also go over the rivals that have to go abide by the traditional ways. It would also be an addition to the new channels along with the core methods which would help to create a hybrid marketing system. The befits and the advantages which are gained through the help of the type of the multi-channel marketing which would be able to target an disintegrate the system of the different consumers that would be able to attain and be able to include the buy of the same products which would be captured on the basis of the different channels. It would also help to attain with the preparation of their message and with the process of the communications for multiple channels which would help to strategies and include the forces of the multiple channels. It is also an insight on the basis of which the market potential gets bigger and it would be a step that can help to gain a higher sale which would help to attain on the basis of the companies targeting that is just focusing on the single or dual channel (Hogan, 2015). The hybrid marketing helps to integrate the market through the well aligned resources and also be able to channelize with the marketing strategies. The hybrid marketing is a process which would help to attain advantages and also be able to gain an insight that would make the market deliverables and effective tools. It is also a step through which the company orients and also be able to include the expansion procedure. The company benefits in comparison to the single strategy.

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