Consumer Behaviour On Refrigerator
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Introduction: The major influence in market in today's world is that the data that are present in the processing of the product leads to the fact that the data management will be having a better knowledge for the processing of daily appliances like refrigerator. This is because the focus of Oman market has been shifting form usage of raw materials to artificially generated power form power houses. This leads to the fact that the expansion of power generating houses. This also leads to the fact that the appliances will grow as a company as the global acceptance has been increasing in a very fast rate. In the present study, a report is discussed where introductory parts regarding the topic, low or high involvement purchase, current consumer trend for the product in Oman and the positioning strategy are discussed in the current study.
Question: a) Description of your chosen appliance.
Answer: Samsung refrigerator has been programmed to sense that the types of products are being stored inside. It requires to be replenished. Refrigerator is a necessary food storage technique in the developed countries. On the other hand, the lower temperature can lower the process of reproduction rate of bacteria. Hence, the refrigerator can minimize the rate of spoilage. Refrigerator is generally used to keep foods fresh and cool. There are several ranges of refrigerators of Samsung that helps different finance categorised people to purchase the products.
b) Explain whether it's a low or high involvement purchase.
Answer: Market trends that are present in the processing of data management will include the fact that the demands and upliftment of global market is recognize. In previous stages of refrigerator products of Samsung history, the sales were not as good as using of raw resources were allowed and the cost incurred in using of raw materials were very low (Javed, 2014). But due to the natural resource scarcity, dependency on the artificial power generation houses has been increasing. Despite the increase in the dependency on the natural resources, the major problem that refrigerator products of Samsung is facing is that the competition in global market has been increasing. This leads to the fact that the increase in the demand of the artificial product demands does not provide much of an advantage to the product. This is one of the major problem that it has been affecting the product base of the products. Another major problem is that the introduction of technology in the process, leading to the fact that sing of the manufacturing of products has been acting beneficial for the power generating market.
Consumer is the person who consumes the product or service offered by the companies. The impact of Samsung on consumers is very high. As opined by Khan, 2018, Samsung knows its customers well and thus it has able to fulfil the demands of the customers well. For instance, the company offers refrigerator of both expensive and economical so that all the classers of people can afford it.
The consumer behaviour can be understood well with the help of buying processes of Samsung refrigerator.
Figure 1: Buying processes of Samsung refrigerator
Problem Recognition - It is the first phase, where the customer identifies the needs.
Information Search - After identification of the problem, the second phase begins. Here the consumer does adequate research for the identified needs. Samsung helps the consumers to get information about their products through advertisement and websites.
Evaluation of alternatives - Here, the consumer looks for alternatives and compares different brands and then chooses the best suited. Majority of the times young people or the students opt for Samsung due to its excellent camera, high processor and good battery life.
Purchase Decision - In this stage, the consumer is going to make the decision to buy which product of which brand. The Galaxy series of the brand is the most popular series in the current market.
Post purchase Behavior - Here, the consumer compares the new product with the previous phone owned by him/her. If satisfied, the consumer will promote the brand to his/her known people.
Moreover the impact of Samsung on consumer has helped the company in gaining customer satisfaction, brand loyalty, brand image and similar other factors.
Brand awareness: It is the ability of the probable buyers to recall or recognize a particular brand. Brand awareness plays an important role in the success of any product and it is also a major factor in the decision making of purchasing a particular product (Limbachet al. 2018.p. 20). Samsung has a high awareness among its consumers and as a result of which, it has led to high success of the brand. Furthermore, it helps Samsung to differentiate itself from other potential competitors.
Brand image: Once adequate level of brand awareness has been created, it is possible for the marketers to put more importance on crafting a brand image. The brand image, which Samsung is enjoying currently, is the effort which the company has been putting since its introduction in the market. The company has successfully achieved it through advertising and the experiences of the customers.
Thus, creation of a brand image is so important it conveys what the brand tries to say.
Brand loyalty: It is the tendency of the customers to purchase products of the same brand over other brands. As opined by Chao, 2018, Samsung has the highest amount of brand loyalty among the customers in the potential market. Some of the activities, undertaken by Samsung to create a high loyalty among the customers are rewards programs, after sales services, popular brand ambassadors and similar others.
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c) The current consumer / consumption trends for this product category in Oman.
Answer: Refrigerator products of Samsung is an old school slayer of the business leading to the fact that they have been using traditional methodology for completion of their products. This is the major reason that the refrigerator products of Samsung has been inefficient in the processing of the products. This leads to the fact that despite the cost that refrigerator products of Samsung has been charging for their products are quite low but the quality of the product is very low. This has been acting as one of the reason for degrading of refrigerator products of Samsung as a company.
Major opportunity of refrigerator products of Samsung is that the diversity of products that they have in their stock is very high. This is the reason that the data management of refrigerator products of Samsung creates products which are not very well built, will ensure the fact that the options that the clients expect form them is quite higher than that the clients expect from some other brands. This is the major reason that the competition that refrigerator products of Samsung faces is less competition in the market in power generation (Korir, 2014). In the processing of the management shows that companies that are into the power generation field do not are much diversity and products. Another major opportunity is that other power generating brands do not perform advertising in a large context, leading fact for data management will not be done with the highest proficiency.
The product distribution will also be affected in a better aspect in case higher demand of the products that are generated by refrigerator products of Samsung, will definitely increase the business productivity as well as the turn-over of refrigerator products of Samsung. This will project betterment of the company. Opportunities that are present in the business strategy and business process of refrigerator products of Samsung are also calculated by the SWOT analysis (Njenga, 2014). This is the main reason that performing of the data analysis with respect to SWOT analysis. Stopping outsourcing is one of the major reason that leads to the fact that the product prosecution is doe in case outsourcing of the product. This leads to the fact that the products that are being outsourced stays unknown to the clients of the audience, leading to the fact that the popularity of the brand gets affected negatively. In case outsourcing is reduced, better efficiency of the product can be maintained.
d) The Positioning Strategies followed in this product category and their influence on Consumer Buying behaviour.
Answer: The refrigerator products of Samsung has been targeting the entire Oman market which leads to the fact that the fact that the quality of the product that is generated in the processing of the data management is degraded. The clients who are present in the processing of the project will leads to dissatisfaction of the clients. This is also another reason that the audience of Oman base decreases and the brand loyalty of refrigerator products of Samsung have been decreasing in a very fast rate. Strength of refrigerator products of Samsung is that it has been acting as a leading power generating company in Asia. SWOT analysis of the refrigerator products of Samsung will help in assuring the fact that the data generated after the analysis will help refrigerator products of Samsung to understand the Strengths of the company
This is one of the major reason that refrigerator products of Samsung is not being able to produce desirable products. This also leads to the fact that efficiency of the products decreases. This decrease in the quality of the project will allow other companies to get into the business, leading to the fact that the refrigerator products of Samsung will gradually fall out of pace and the products that are generated will not be purchased by users, which will degrade the status of refrigerator products of Samsung. This is one of the main reason that technical advancement of the project is very necessary for better exposure of the products that are manufactured by the brand (Chang, Young and Lien 2017).
Weakness of the company refrigerator products of Samsung: Major weakness of the company is that the data management will be done with the help of the quality check of the products. This is because the data that are generated during performing of the SWOT analysis of SWOT analysis of the refrigerator products of Samsung will help in assuring the fact that the data generated after the analysis. It will help refrigerator products of Samsung to understand the Strengths of the company states that the quality management of the products of SWOT analysis of the refrigerator products of Samsung will help in assuring the fact that the data generated after the analysis will help refrigerator products of Samsung to understand the Strengths of the company is not maintained with proper efficiency (Swann, 2016). This leads to the understanding of the major reasons behind the lack of expansion in the processing of their products.
Figure 2: Outsourcing trends
Usage of upgraded technology is one of the major reason that has been affecting the refrigerator products of Samsung adversely. In case of using proper technology, the major issue that is present in the framework of refrigerator products of Samsung is that this company tends to use traditional methods as traditional methods do not provide higher efficiency. The major problem that arises is that refrigerator products of Samsung needs to compromise in either of the cost productive ratio or the quality of the product is hampered. This leads to the fact that the data management of the organization gets affected in a very bad way. In case the usage of updated technology refrigerator products of Samsung must use updated technologies for better efficiency of manufacturing, leading to the fact that the quality as well as the price range of the product will get affected positively.
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e) An evaluation of internal and external factors that influence the buyer behavior for this appliance, using the following model of Consumer buying-decision process: Need Recognition -Information Search - Evaluation of Alternatives - Purchase Decision - Post Purchase Behaviour.
Answer: Performing SWOT analysis will ensure the fact that the data that are generated from the source of the business management perspective will help the organization to grow as a unit. It will provide the basic terminologies of better processing of the data management (Chaparro and Ferreira-Aparicio, 2018). This also helps the fact that the Eveready can take ten as a reference and the generated data will help the organization in processing of the risks that are present in the data management. It is being performed by the refrigerator products of Samsung benefits the organization in a long run. With the help of SWOT analysis the basic advantage we get is that the threats that are approaching the organization is also calculated (Dutta, 2014).
Refrigerator products of Samsung must target a market and start functioning accordingly. In case the target of the company is not set efficiently, the major issue that will arise is that the data management will get recessed more efficiently and refrigerator products of Samsung can focus on the type of product they need to build. This is the major reason that the quality of the product does not reach the standard mark. In case on targeting a particular specification of the product, this will lead to the fact that the quality of the product is maintained and the products are efficient enough.
Figure 3: Reasons of outsourcing
Threats present in the company are that the organizations who are present in the field of power generation has been increasing to a greater extent. This leads to the fact that the options available for the sane product increases for the users of the product (Swann, 2014). In case of increase in number of competitors in the same field, the major aspect that will affect the company is that the market that was initially captured by refrigerator products of Samsung will get divided among the new contenders who are poaching in the market leading to the fact that the audience will get divided among the newly included companies. Excide power generating house has been the best power generating house for many years now and has been acting as the major goal refrigerator products of Samsung as they want to be the best in the market.
The success of the company is backed by a number of marketing and promotional strategies. The company believes in pulling the customer to themselves with the help of advertising and pushing the products to the customer through sales promotion. The promotional mix, such as advertising, personal selling and sales promotion helps the company to penetrate better in to the market.
Furthermore, for increasing the popularity of the brand, the company organizes contests like karaoke festival" where mobile phones are given to the customers at a free of cost on winning some contests. Apart from this, the company has introduced Samsung fun club for better customer relationships, which aides in the sales volume and satisfaction level of customers. All these given reasons have helped the company to gain more than $ 10 billion revenues from the TV market alone.
Conclusion: Irrespective of the elevated price of the phones, still the demand is ever increasing. The demand of the Samsung refrigerator increases by 4% every year. Technology is one of the prime reasons for being the first choice of the customers. The company is the world's largest MCP supplier because of its low power memory technology, which enables the mobile devices to consume little power. Moreover, the company is highly popular among its consumers of Oman. However, it is required to take effective strategy so that the organisation can gain competitive benefits.
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