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Compare and contrast the organizational charts of Crocs, Inc. and ConArgras shown in the chapter. 1. What do you especially like and dislike about those companies’ organizational charts? 2. What would you change if anything? Why?

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Similarities of Crocs, Inc. and ConAgras organizational chart

ConAgras follows matrix structure and Crocs, Inc. follows divisional structure, where both the organizational structure help the organizations to effectively fulfill the needs of the customer groups. Divisional and matrix organizational structure possess clear objectives and accountability where both are costly as they generate more manager positions. The major disadvantage of the organizational structures is that both are costly in order to implement within the organizations (Fairfield, 2016). Therefore, the structures must be made affordable so that the organizations could adopt it easily without facing any financial crisis. The positive aspect of these structures is both of them focuses on the functional area, technology, customer and product to meet the needs of the customers efficiently and effectively. Both the structures facilitate the utilization of special facilities, personnel, and equipment.

Differences of Crocs, Inc. and ConAgras organizational chart

Crocs, Inc. follows a divisional organizational structure whereas, ConAgras follows matrix organizational structure. Divisional structure relies primarily on vertical flows of communication and authority. While matrix structure relies upon both horizontal and vertical flows of communication and authority. In a matrix structure, a person may divide their time as required within a project as compared to the divisional structure. The matrix structure is used in most of the industries such as defense, research, health care, and construction. On the other hand, divisional structure is used airline companies and book-publishing companies (Browning, 2016). Divisional structure duplicates the functional activities whereas, matrix structure shares functional activities. The major advantage of a divisional structure is that it stimulates allocation of authority. While dual lines of budget authority and shared reporting and authority is the significant disadvantage of the matrix structure. With the help of divisional structure Crocs, Inc. divides its operations into specific processes who are responsible for generating profits and revenues. Whereas, in ConAgras, there must be a mutual understanding among the manager and employees by following matrix structure.

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