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Local Media Coverage Paper Assignment

Explain the speed or timing of the release and dissemination of the press release.

Timing and speed of release or dissemination of press releases
the press release should be released between 10:00 am and 2:00 pm because early morning timing is not effective as well. However, a video release, press statement, media release, news release and the press release is defined as the official statement that delivered to the media members for providing information and official statement. In addition to this, Tuesdays, Wednesdays or Thursdays are considered as best days for releasing the press release. Moreover, 9 am is the most appropriate time for sending the press release (Choi, 2017). But according to the Eastern Standard Time ( EAS), 8.00 pm is the appropriate time for sending a press release.

The press releases are the tool of facts which aids the people to disseminate their newsworthy information and offer perfect answer and solution to the how, where, when, why, what and who that editors or journalists require. The companies need to disseminate their press release on numerous platforms. An organization must go with distinct time. For instance, 1:16 pm and 3:11 pm and 5:29 pm. Google Alerts is also effective for disseminating a press release.

Explain the role of the media in the dissemination of the press release.

Role of media during the dissemination of press release
Press releases are the specific document which adheres to the strict format or serves 3 promotional and marketing purposes. A press release notifies the members of the media about a specific event so that the media convey about this particular event to the world. It drags the attention of media to some newsworthy events. The businessman must share some essential information about its business with the media because media can easily write an appropriate news article for that business person which in return helps in increasing its business. If the press release of a company is properly crafted than media help that company to reach its targeted audiences. Media is the only support for press releases and with the help of the media, the press releases are succeeded in offering truthful and accurate information to the people. In addition to this, the numerous forms of media including radio, newspaper and television helps a press release in disseminating and spreading information.

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Describe key interest groups and their agendas in relation to the press release.

Main interest groups or their agendas
interest groups are also called pressure groups and special interest groups. However, these groups are the association of organizations and individuals. They have to power to impact the government policy. Besides this, they also have that much power to affect a press release. The main purpose of the Interest Groups is to influence public policy. They solve the issues of policymakers and the general public. It is important to involve the interest groups during a press release because these groups can make good communication with the general public. The interest groups are categorized into four main types including government group, ideological groups, single-issue group and public interest group. All these 4 types of groups can also aid in releasing a press release.

The interest groups can also play a beneficiary role in agenda-setting. They should make an agenda in releasing a press release in an appropriate time.

Identify if the press release was informative, persuasive, or a combination, and explain how this may affect agenda or setting.

Impact of the press release on agenda and setting

If the press release is informative than it can put a great impact on agenda-setting. Besides this, with the help of the agenda-setting, the press release can easily influence a large number of viewers (Kunkel & Farrell, 2018). If the press release was persuasive than it aids the press releases to make some predictions. If a press release was a combination than a press release can provide some alternative solutions to the people for losing or gaining elite and public attention.

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Identify the main points and subpoints of the press release.

The subpoints and main points of the press release

The press release refers to as a tool that is used is used for announcing newsworthy information to the people. Besides this, the main purpose of press releases is to get noticed and get coverage by the targeted audience. Boilerplate is also included in the press release which makes the press release more attractive. Press releases are classified into various types including Expert Position based Press Releases, Employee, Staff and Executive Press Releases, Product Press Releases, Event Press Releases, Launch Releases and General News. The purpose of every type of press releases is to encourage or promote something specific and specific. Some steps need to be followed while writing the press release:
» Write the headline
» Find the angle
» Write two- five strong and effective body paragraphs with some supporting details
» Write the lede
» Include quotes
» Income some contact information
» Include the Boilerplate copy.

Apart from this, ### is also included in the press release which means hashtag, pound sign and number sign. However, the main elements of the press release are Boilerplate, Quote, Body, Dateline, Headline or sun- headline, Contact information and Letterhead/ logo. Besides this, the first paragraph is the main component of the press release because if the first paragraph is not effective than the press release of a company will not easily get the cursory reading. The press releases are utilized for some information like update and announcement. Moreover, the press release is written for gaining free publicity or enough information is included in the press release which aids the reporters in writing a compelling and effective news story.

Outline venues for delivery of the press release and evaluate the effect of the media in agenda setting and public opinion.

Impact of media in public opinion and agenda-setting

Media not only aid in agenda-setting but it also helps in public opinion. Agenda setting contains some conventional models which assist the mainstream media to influence the agenda of the public by leading audience attentions or perceived importance to some issues (Pearson, 2016). As a result of this, increased selectivity or audience fragmentation in digital media threaten the power of mass media. The media focus the attention of public on the certain issues and personalities. Moreover, media has also changed the opinion of general public.

Identify the pros and cons of public relations overall.

Cons and pros of the public relations

Pros of PR (Public Relations):
» Crisis management
» Strengthening ties with government officials and bodies.
» Enhancing ties with industries
» Good engagement with the community
» Enhanced relations with workforce
» Improving media relations.

Cons of Public Relation:
» Special skills are needed for doing Pubic Relations effectively
» PR is costier as compared to other methods
» Less control over message content and message release

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