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Assignment - Leadership in a Dynamic Technological Environment Paper

Task - Analyze the performance of the leadership of an organization. The focus of this paper will be on the actions taken by the corporate leadership as a reaction to technological innovation in the marketplace. For the purpose of assurance of learning, one score will be given, based on the student's analysis of behavior of corporate leadership in the area of changing design processes and technology as a result of innovation in the marketplace.

Solution - LEADERSHIP IN A DYNAMIC TECHNOLOGICAL ENVIRONMENT

Introduction

21st century is marked by the greatest advancements in the field of technology that includes improved software development, high reliability, and scalability of service centres as well as ubiquitous access to internet broadband. Based on customer's requirements and needs, new technological advancements take place and these both positively and negatively impact business operations. Multinational companies, like Apple Inc., continuously revise their operations and update software based on these advancements. This paper will present detailed information regarding the leadership approaches used by Apple and technological advancements that they made in their system. In order to cope up with existing innovation, Apple has implemented various advancements in its business operation which will be detailed in this current segment. These innovations have benefitted Apple Inc. to gain high competitive advantage within its business environment.

Company background

Apple Inc. is one of the American based multinational companies headquartered in California. This organisation mainly deals with computer electronics, software and online services. This company has more than 500 retail stores with 132,000 numbers of employees (Apple Inc. 2019). The net income and total equity of Apple Inc. are around US$59.531 billion and US$107.147 billion respectively. In the year 2018, the company earned revenue of around US$265.595 billion (Apple Inc. 2019). Apple is one of the well-known companies due to its revenue, size and the number of technological advancements that it made in its business environment.

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Leadership performance

Leaders play a pivotal part in a business as they help to maximize employee performance and their productivity to achieve business goals. Domínguez-Escrig et al. (2019) commented that leaders should be able to provide proper guidance and advice to their employees at the time of necessity. Fischer & Shin (2018) further added that leaders build employee morale, improves satisfaction as well as motivates them to perform with high diligence within their environment. Responsibility delegation is another major role played by leaders as this marks the profitability rate of an organisation. In case of Apple Inc. the leaders play a significant role managing employee performance and engaging in innovations (Apple Inc. 2019). Su & Baird (2018) suggested that leaders in an organisation act as an astute analyst. They can comprehend their business as this helps the company to remain ahead of their competitors.

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In case of Apple Inc., the leaders follow a democratic leadership approach while managing their employee's functions and incurring high profitability rate. Burnes, Hughes & By (2018) commented that democratic approach could also be referred to as a participative style where board members play a more participative role in decision-making process. This helps them to bring about constructive decisions that are effective for their business operations. In this era of globalisation, there have been technological advancements in every corner of business. Thus, any company needs to apprehend future advancements and remain updated technologically. Apple Inc. has made several advancements in their technology sector and thus, it is a platform that provides cutting-edge technology to its users. Such kind of advancements is essential to remain afloat in their business and it is the role of leaders to perform with high proficiency so that the company could maintain their position for several decades in their marketplace.

Technological advancements and innovations

Throughout Apple's long-time history, this organisation has helped to popularise several new technologies and quickly became a popular marketplace for technologies within its industry. Apple often does not invent new technologies however, it helps in refining and repopularising existing technologies in such a unique way that it would fundamentally resonate with its end-users and will ultimately lure its competitors to follow its suit. Multitouch technology, innovation of mouse and laptop trackpads is some common examples of reusing innovations. Fingerprint sensors were vastly used by Apple in their iPhone 5s phones which tempted other mobile phone competitors to implement biometric technologies in their smartphones.

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There has been controversy regarding the concept of General User Interface (GUI). Few critics claim that Apple Inc has 'stole' this concept of GUI from Xerox Palo Alto Research Center. However, Apple has licensed GUI features from this center. In addition to this, some of the recent features of GUI that are approved and more standardised are developed by Apple Inc. Therefore, it could easily be said that Apple has always been one step ahead in terms of technological advancements in comparison to its competitors.

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Apple Inc. has joined several visionary developers for redefining gaming aspect within customers. With more than 100 games that are rolling out, Apple provides its users with a breath-taking gaming experience with only one subscription. Apple Arcade is such a video game subscription service that offers its customers with unending gaming experience in one platform. Users could carry their in-game progress between Mac, iPhone and other Apple devices that are linked with iCloud account (Apple Arcade, 2019). The greatest advantage that the users will get in this subscription is ad-free gaming. In-app purchases, as well as advertisements, will not be present in such subscription thereby allowing full gaming experience with this gaming design. Persistent online connection, DRM is not required for such kind of gaming subscription (Apple Arcade, 2019) which is another interesting feature provided by this developer as it's not feasible for users to remain connected to the internet all the time. Another interesting fact about this platform is that up to six members could remain connected at the same time through its family sharing medium. This is supported by several popular game controllers like DualShock 4, MFi controllers and it is also privacy protected with no tracking option of the customers.

These above-mentioned technological advancements are few examples to showcase the progress of Apple Inc. in the field of innovation.

Actions are taken regarding technological advancements

Cloud environment tends to leverage a shared IT and much reliable internet facility thereby enabling its users with multiple applications. This application helps its users to resolve multiple business-related challenges thus lowering workload efficiently within the premises. Kim & Kim (2018) commented that high elasticity of cloud computing, increased efficiency and on-demand availability are driving companies including Apple to adopt cloud-based services. Stergiou et al. (2018) suggested that cloud computing helps users to store large databases and host complex applications. Computational power expansion occurs coupled by pay-per-use model which subsequently lowers IT cost. Huang & Wu (2017) commented that cloud-based computing is the most acceptable and standardised technological advancement which tempted almost every multinational IT companies to implement them within its system.

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iCloud is one such cloud storage and computing services offered by Apple Inc that has been launched in the year 2011. From the estimation, in 2018, this service has an approximate 850 million users which suggest enormous usage and high reliability offered by its service. iCloud allows its users to store information like photos, music and documents on remote servers. This information could be downloaded to iOS, Windows and macOS for sending or managing stored data. iCloud provides wireless backing up of iOS devices instead of manual backups. The service users could link their accounts to iCloud service via AirDrop wireless.

iCloud replaces MobileMe Apple service thereby acting as a data centre for messages, contacts and notes. Other various applications like reminders, calendars and even bookmarks could be securely saved in iCloud of Apple. iCloud messages is a feature that is shown on iOS 11.4 as well as macOS High Sierra 13.5 that stores every message in cloud. These texts are automatically synced across iPads, iPhones and Macs.

Apple Inc. is widely considered to be a leading innovative companies accredited globally. Its innovation strategy mostly revolves around introducing some terrific software or IT devices into the market. This brand provides its customers with products endorsed in beautiful packaging and equipped with lucrative software and fabulous hardware. It provides its customers with a product wrapped up in eye-catching design and benefits. The innovation leaders of Apple think in terms of pipelines and platforms relentlessly pushing the border to innovation. Starting with iPad, iTunes and game-changing products like macbook and iPod, Apple has some significant contributions in the environment of technology.

In order to cope up with the technological advancements, Apple Inc. has implemented several innovations for the benefit of its users and to compete with existing competitors in the IT market.

Conclusion

Apple takes the opportunity of its diversified culture, innovative processes, partners as well as networks to obtain new opportunities in their marketplace and exponentially expand their business operations. Engaging in innovative partnerships with some top global brands is an essential part of Apple's technological innovation strategy. Apple's acquisition and venturing strategies are not extremely aggressive. This company usually tend to over-invest in its logistics than making fewer acquisitions. Apple's commitment to innovation is driven by process and mind. The successful products that are launched by Apple are created by few people and little corporate insight. However, in order to turn interesting ideas and advanced technologies into an organisation that can innovate for decades, proper discipline is needed to be maintained which is occurs in case of Apple. This company has built an innovation system for harnessing creativity within its people, streamlining designs and launching some profitable innovations that have secured a respectable position of the company within its marketplace.

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