COMM 5081 Professional Communication Assignment - University of South Australia, Australia
You work for the IT department at the University of South Australia. For the past six months, a small project team at UniSA, including IT, teaching and administrative staff, have been working with high-tech company Maverick Technology Pty Ltd (MavTech). The company specialises in the development of holograms for use in business and has been having great success in assisting businesses with virtual conferencing. Recently it has been working on the technology for holoportation and has produced an affordable product that can be used by individuals, allowing them to receive moving holographic images wherever they need (e.g. in a private home).
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Task - Prepare a communication plan to announce the partnership with MavTech to an internal audience for UniSA at the same time as external stakeholders are advised.
Answer - COMMUNICATION PLAN: UNISA/ MAVTECH HOLOPORTATION PROJECT
Describe the current situation facing the company. This could include a statement of the problem or opportunity faced. Provides justification for the plan.
In order to make a project about to make moving hologram, named "holoportation", two teams have made a partnership to accomplish this project. A small team at UniSA and a high tech company Maverick Technology had made their team together on this research. These teams include IT staff, teaching staff, administrative staff. The company is a specialist of development of holograms for many purposes such in business, in private conversation, in educational organizations etcetera. These moving holograms will bring a huge change in our life. By these holograms in business meetings people can understand the plans better than seeing on a laptop. Though the hologram is a 3D figure, it would have become livelier than any seeing things on any other media. Nowadays the commutation system has developed a lot. People can see each other from different places through a video conference. But the hologram can develop the communication system at the highest position. Through this hologram picture people would have realize that they see the real person or real thing in the front of their eyes (Wiengarten et al. 2016). Using this moving hologram no people feel that they are far away from their loved ones or from any other places.
List the internal and external stakeholders that need to be addressed and refer the reader to a detailed analysis in Appendix A.
Stakeholders of this project "holoportation" are the high tech company Maverick Technology and a team from UniSA. Their possible submissions from this plan are as follows:
1) Projecting the required project to the guest speakers from any place into the on campus class, where the program has arranged.
2) Projecting the project to the speakers into the class in the campus of a country such a UniSA whyalla.
3) To show the speakers the home place of any student in real time, who are online student.
4) Arrange a small training class with the contestants in numerous locations. So they can experience the changes.
5) They want to deliver a discussion face to face between the students and lecturer in various places.
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These two groups are making to broadcast their partnership in public. Their goals of this project are all to develop the entire communication system. So that progress can bring in many aspects of the life. In educational field the student could understand the lesson properly if he can take lesion from anywhere but can have his lecturer in front of him. Students can improve their knowledge as they can see things before their eyes. In the field of business it can help to project some data. With the help of moving hologram people can understand easily as they can see the real image of any place or building. It will also bring development in people's private life. People can see their loved ones in before of their eyes although they are talking from different places. They do not feel that their loved ones are far away from them.
Describe your desired outcomes in terms of awareness, attitudes and actions. Ensure all objectives are SMART.
This research is done for developing the communication plan. The entire research has been done at University of South Australia with the assistance with IT, teaching staffs and other people. The research is done for developing the virtual communication. The evaluation of the project will help to improve the educational system. Apart from that, the development of the project will help to guide the students in the distance education process which will help to improve the consultation process. Apart from that, the development of the project will help to develop the communication system in the organization.
Describe the key message or messages that you want the stakeholders to take away from this campaign.
Communication is a procedure to send information from one place to another place. This is relationship between sender and receiver. This is the simple strategy of any communication. But in present days communication system had reached at a high level. In present days the not only data transfer has done but also people can see them with whom they are talking by video chat. The project mentioned above is trying to make this communication more interesting and beneficial to everyone. This project is about to make portable hologram which makes people feel that they see the things and people in real. It will help in many aspects. It makes a 3D hologram of the thing which we can see in present days in two dimensional states. In 2D figure people cannot observe the all sides of anything but in 3D figure it has become possible. In any type of communication system seven major elements are used (Hopkin, 2018). These are sender, ideas, encoding, channel of communication, receiver, decoding and feedback. By these elements any communication has been turned accomplish.
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STRATEGIES AND TACTICS
List the strategies and tactics that you will use to communicate the messages and the channels through which they will be communicated.
You may wish to consider the tactics and channels in terms of Paid, Earned, Owned and Shared media.
There are strategies that have to be fulfilled in any communication:
- The delivery should be pure and reliable in all portions of the communication.
- The transfer process of info should be simple, straight and fast. And it should have minimum number of strainers and takes.
- It should be strengthen and inspirational.
- Most important thing it should be user friendly so that no user can have difficulty to do this.
- It should provide as much info as it can. People can experience it with many ideas, directions.
- It should offer several channels and
- It should be trustworthy and it should have openness.
These are some basic strategies which should have fulfilled by any communicational system. Because these are the basic things that people want from any communication system.
Briefly address the key milestones here and attach a schedule/Gantt chart as an Appendix.
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ROLES AND RESPONSIBILITIES
Describe who will be responsible for what aspects of the communication process, including any corporate or program management roles involved with communication.
The evaluation of the roles and responsibilities in the project has shown has that the teachers and the other IT professionals have the major role in the successiveness of the project. However, the major part has been played by the IT professionals who will help to assemble the entire project in the UniSA. In general terms, there is a specific roles for each of the stakeholders in the project. For evaluating the roles, it is very much important to understand the project process and the direction of the project in different ways. Apart from that, the development of the project has also two parts which is in association of MavTech and support of UniSA (Utvik and Jahre-Nilsen, 2016). Analysis of the each stakeholders showed that there are different kind of roles in the process of developing the project in the educational system. The basic deal has been done with the evolution of the communication system of the UniSA. The university has signed the agreement with the MavTech for implementing the developed communication system in the educational operation. This process has helped for improve the distance learning process. The students will be able to interact with the three dimensional moving image of the teachers. For that reason, the teachers of the university will be playing a vital role in the development of the educational system. Apart from that, the improvement of the communication system is also dependent on the IT professional's activity (Carvalho and Rabechini Junior, 2015). For that reason, the IT professionals will be playing the important role for improving the communication system of the university. The IT professionals will use the improved technology for projecting the three dimensional moving image to the distant students. Moreover, the IT professionals will also use the technology to project the sound and visual clearly to the audience that will help for developing the consulting process for the users. Apart from that, the IT professionals will also need to focus on the development of the hardware which will help to project the moving three dimensional image of the project.
The budget of the project will be dependent on the asset allocation of the UniSA and the resource allocation of the MavTech. Apart from that, the entire project will use approx AUD 600000 in the programming and implementation of the technology. The analysis of the project is also showing that the development of the project is also containing the support from the government of the Australia. The government will invest amount in the project for the development of the project.
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List how and when you will undertake evaluation activities. Consider that your evaluation plan should assess the extent to which the objectives have been met.
The UniSA has initiated the project in association with the MavTech, which will help to improve the communicative technology in case of the video conferring and it will also help to improve the teaching style. The analysis of the success factor of the project has showed that the project has been done for improving the teaching style and the engagement of the people in the project will help to expand the teaching in the various locations. For that reason, the students will be able to achieve the knowledge of the university from the home location (Hillson and Murray-Webster, 2017). The development of the project will help to improve the communication technology by implementing the video conferring technology in the educational system. However, in the normal video conferring technology there is only audio visual presence but in this case the students will be able to see the holographic moving image of the person who is using the technology in the system. Apart from that, the development of the technology will also help to improve the consultation process. The researchers on this project have seen that the implementation of this holographic system as the developed virtual communication technology will also help to provide the facility of "face to face" consulting to the distant students with the teachers, which will be more impactful than the online course. The basic innovation has been done for developing the educational system of the UniSA.
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