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Assignment - SWOT Analysis of Telemedicine

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Task - Create a PowerPoint presentation that includes the following: Description of the new health care business or service line Definitions of the four areas of the SWOT analysis Provide examples of the type of information in each section of the SWOT analysis. A comprehensive SWOT analysis on the internal and external environment for the service line or new business you plan to open.

Answer - SWOT Analysis of Telemedicine

Introduction

Rapid development in technology has brought a drastic change in medical domain.

As the physicians regularly look for better methods for treating people, technology has brought several advances to the field (Purandare and Hickish 2015). People can access to medical services through telemedicine that might not be available in offline.

Overview of the approach

Telemedicine is considered as the exchange of medical information from a particular site to a different site through electronic communications.

It is performed for enhancing health of a person. It is developing field. As it becomes difficult to get appointment with the primary care provider, it popularity of telemedicine is increasing.

In the present case, tele medicine services has been mentioned to offer. In this perspective, it is important to analyse internal and external market analysis of the service.

The prominent players involved with the process are competitive landscapes consist of the organisation, service holder and stakeholders associated with the process (Chen 2017).

There are generally three types of telemedicine services available in the market.

Live interaction is one of telemedicine services available via live interactions. In the interactions, patients as well as providers act major role. The real time element of the interchanges can allow data to be shared transparently as well as significant for following up the questions that can be asked as reductant patient development.

Store and forward is one of the other types of telemedicine services. In remote patient monitoring, the patients as well as providers will be able entering patient monitoring will be able entering the key healthcare data as well as indicators like blood pressure.

Mobile health is used as the go-to delivery system for specific patients. In the mobile health system, people will use technology, which is at their proposal for recording vital data.

Extensive needed training and high cost related to the process of development as well as stringent regulations about the process, which hinder market development. On the contrary, market as well as related technology provide high possibility for development in the future.

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SWOT analysis - Strengths

The increasing occurrences of chronic lifestyle diseases as well as rapid evolution of the applications for telecommunication as well as IT technology are considered as the major factors driving market development.

Online peer discussions groups give helpful data. However, it is important to meet people going through the same procedures that can assist in feeling less alone. It is encouraging as well as provide peace

Depending on the healthcare provider, telemedicine can be used in several purposes. The doctor can forward diagnostic images like X-rays as well as medical history to tele medicine (Saeedi Tehrani and Noroozi 2015).

Telemedicine is also considered great for physicians as well as people seeking medical treatment when it deals with the treatment as well as diagnosis, it can be a great support system. Online peer discussion groups can provide information and support (Spear et al. 2019).

Addressing neglected diseases through efficient and experienced healthcare experts.

Telemedicine acts as a bridge for enhancement of patient satisfaction as well as behavioural changes through providing healthcare guidance along with treatment.

The doctors can update their skills. In addition, telemedicine is considered as appropriate for helping people.

Doctors as well as different medical professionals can listen to the lectures as well as get demonstrations of the latest technology without leaving the office. The type of telemedicine technology is vital for healthcare officials working as volunteering in the distant places and presently serving in military.

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Weaknesses

Lack of awareness of the patients as well as their acceptance face several issues and challenges in the healthcare services via telemedicine networks and applications

Lack of professional calibres and capacity developing programs

One of the major limitations is availability as well as cost. The service may not be accessed to the telemedicine services. Telemedicine can open up several treatment doors. On the other hand, it is not considered same as brick as well as mortar doctor office. With the rapid rise cost of healthcare, the non-existent in the same places, where the requirement is essential.

Analysis of the overall telemedicine opportunities and barriers in the light of published reports of the international organisations like WHO and ITU (Karia 2016)

Identification of the future trends in telemedicine using the scenario planning technique.

Threats

Inadequate infrastructure with sufficient bandwidth for telemedicine

Unavailability of internet connection outside large cities

High cost of telemedicine solutions consisting of equipment, transportation as well as training and maintenance

Lack of adequate skills, resources and knowledge (Shih and Portnoy 2018)

Socio-cultural barriers between the industrialized world as well as developing countries

On the other hand, the advent of virtual medicine as well as ability of technology helps to minimize emergency visits in hospitals, which can encourage robust development during forecast period.

Opportunities

The global telemedicine market has been categorized through service type, commitment, implementation and application

By service type, the market is segregated into telenursing, tele pharmacy as well as teleology and tele oncology.

The market has been divided into software as well as hardware.

Hardware has an important role to monitor peripheral medical (Shih and Portnoy 2018)

Software is considered as integrated software as well as standalone software

Through implementation, the market can be divided into the cloud based as well as on-premises.

The facilities involved with the medical aspects are not considered as nearby. Hence, receiving effective treatment and data can be almost possible. Telemedicine can assist in saving life.

Meeting the requirements for delivering better and effective healthcare service in the undeserved areas

Minimizing the expenses of travel costs, effort as well as time

Development of telemedicine networks for facilitating communications between rural areas as well as healthcare professionals (Guerin-Calvert 2017).

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Telemedicine may save cost for treatment and the person receiving treatment as well as for the provider when it is properly compared to the traditional care. In addition, when it is compared to the traditional care, the healthcare facility needs to include telemedicine equipment on-site. Hence, telemedicine has strong points. However, there are some limitations.

Conclusion

Development of SWOT analysis of telemedicine through conducting workshops with the experts in strategic management and healthcare stakeholders

Telehealth is utilised for monitoring chronic diseases and monitoring diseases from home.

It allows the doctors and physicians expanding their reach as well as service beyond the clinic.

In addition, it minimizes travel time for the patients that further reduced costs (McKinnon 2017).

The benefits attract healthcare services providers adopting telemedicine or telehealth technologies as well as demand for the same.

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