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7108IBA Supply Chain Modeling - Griffith University

Assignment - Supply Chains Decision Making Problem

Question: You are required to critically assess a supply chain decision making problem.

Build a model around this project so you can play with different parameters. With the model you should discuss the impact of certain parameter changes



One of the most important feature when it comes to the world class organisations is about the way that the organisations are able to come up with a proper link for its suppliers. The supply chains modelling thus is the relationship between the supplier and the buyer in respect to the long term commitment and trust between the two organisations with the major aim being to maximize the potential value of each relationship. This will also entail different levels of relationships during the supply chain modelling processes. In this case the model used is the economic model (Kumar, 2013).

When it comes to supply chains processes, there economic model is going to address the downstream to the upstream elements in respect to the supply chains management. In respect to the supply chains operations reference model, this will look at a number of non-profit supply and consortiumindustry in the supply chain council. Which is a very importantpart in defining the line to which supply chains management is supposed to follow. Supply chains modelling is thus important in tracking performance as it looks at the supply chance management from the range of suppliers to the main destination which is the customer (Kumar, 2013). This might include approaches to the delivery of orders, flexibility in production, fulfilment of order performance, returns processing and warranty. It will also look at the inventory in regard to gains among other important factors through the overall supply chains performance.

In this regard, the Global Supply Chains forum introduced the economic model which is built around five key areas in the manufacturing design. This includes from the time strategic decisions are made for the future of the company to the current situation. The sections are important as they describe different alternatives and challenges regarding the business (Kumar, 2013). The following paper discusses these stages in reference to real life companies.


The six basis strategies for supply chains efficiency will include:

#1 Adoption of a demand-driven Business operation and Planning Model in respect to real-time demand shaping and Demand Insights.

With the right contingency and prediction tools, the business is able to ensure that there is a complete view and an effective approach to supply chains risks like political stability, suppliers going out of business among other natural disaster that affect the company. In this regard, companies can approach this by promotion and cutting down pricing strategies so as to shape demand. They can also decide quickly move addition products, further expand margins or drive the growth of revenue with the limited economic survival (Kumar, 2013). The main reason for doing this is the ensure a foresight that can leverage and mitigate in opportunities and challenge to the business to ensure that it succeeds. With the maturation of the cloud supply chain technologies, it is now possible for business to see exactly the movement of inventory in real-time from the manufacturer, to the store to the customer (DApice, Manzo, &Piccoli, 2011). The economic model will also call for the end-to-end supply chains visibility across the whole business and market supply. This regard the business can take advantage of the cloud technologies.

#2: Coming up with an agile and adaptive supply chain with quick planning and integration.
In the event that the executives are able to come to an understanding and establish the risk of demand, it will be required that they also adapt their supply chains in regard to the changing market events and opportunities (DApice, Manzo, &Piccoli, 2011). In this regard, companies are required to deploy planning capabilities and opportunities so as to fine tune their operation which will also be important to ensuring that the changing demands in the supply chains are met. In the classical economic models, companies would be required to wait till end of the budget to move its production and supply in respect to sales and shipment. However, with the modern approach, there is need for more dynamic, continuous supply chains adjustment that quickly looks at the market response and changes (Moinzadeh, 2002). This in essence is also going to reduce and diminish shock through the whole supply chains network. Among the results is better visibility, predictable and reliable resources in supply chains and value chain collaboration. Other areas will include transportation, manufacturing, distribution and warehousing when it comes to an accelerated decision making process.


3#: Optimizing the Design of Production and Product Management for Manufacturing, Supply and Sustainability to ensure innovation and profits.
The economic model highly depends on innovation as it is the one that determines competition. However, innovation does not stand by its own. For companies to be successful, it is important that the right cost, place and time or manufacturing is considered. In this regard, decisions made in the previous circles should be ensure the development of the product; where designs are optimized for manufacturability, supply and supply chain operations (Moinzadeh, 2002 ). Here all the right costs need to be accurately analysed and captured so as to maintain the balance in all end to end business. To add on the issue of product innovation the competitive advantage is also an increasingly stem from the management and selection of technology and suppliers. In the event that a company is able to manage people, operational information, decisions and process in respect to the product through various life cycles, it is able to achieve positive results ("Strategic Planning of Reverse and Closed-Loop Supply Chains," 2008). For example the oracle cloud tool enables an end to end demand driven supply chains system for customers and manufacturers.

#4: Aligning company supply chains with the goals of the business through sales and operations integration
In this regard, even when the operations and sales planning process represents right coordination between distribution, manufacturing and sales, there will still be a lot of disconnect and gaps in regard to strategy, finance, and operations for a lot of companies. One of the ways that this gap can be bridged is by ensuring an integrated business planning that entails processes, people and technology elements to the business. There are various financial strategies that also need to be looked in to in regard to forecasting the supply chains system budgeting and smart trading. With the economic model, the revenue goals of supply chains will have to ensure revenue goal and budgets are developed from a bottom up plan of operation (Kumar, 2013). This strategy is important is it provides for a real time visibility to all the important elements in supply, demand, risk, product and performance in the organisation and around the whole supply chains.

#5: Entrenched sustainability to the operations within the supply chains
In respect to the triple bottom line of the company profit, personnel and the customer circles, this is very important as company nowadays strive for the environment and sustainability. This is very important as it helps the company achieve a main competitive advantage, especially in respect to efficiency in production, attractiveness to employees and supplier management skills.

#6: Ensuring a predictable and reliable supply

In the economic model, when there is not reliable supply to customer-facing stakeholders to ensure that there is an agreement to the service levels, it is possible that the manufacturer of the supply chain may decide to hold inventory buffers thus making sure that customer services are met. The cost of the business and shortfalls in the supply processes. However if the company continues to work on operational and improvement excellence as part of strategy, this will make sure that the operations in the company supply chains have been well synchronized and integrated to the supply chains (Kumar, 2013). This involves eh customer and other supply chains demand of planning and facing processes.

Also in this regard, the company should be able to use the right practices, processes and tools where the demands on the supply chain company will have to respond to the change and ensure that profitability is increased on the next year. The most important thing is the supply chains solutions and effective strategies ensure support for all the six strategies in the end they are able to provide the company with a return on investment.


Inventory Management and Supply chains modelling

When it comes to the Inventory management and supply chains modelling it will look at the sense that retailers will not be able to control their inventory replenishment times. Instead, it is the responsibility of the supplier to maintain and appropriate the inventory levels of the business. In more detail, in respect to each discrete time for inspection, the supplier will collect each data on the inventory position of each retailer, and the history of sales. With the required data, it is possible for the supply to come up with a model of supply chains that can be used to predict the time to point the inventory position of the retailer as is foreseen to drop or rise (Moinzadeh, 2002). If for example the time intervals between the time for verification and the predicted time is close to the whole lead tome, the it is required that the supplier should place an order in respect to the retailer.

This type of inventory management is also called the Just in Time policy in delivery. In addition, as soon as the supplier has received the order quantity of commodities from the manufacturer, he will then be able to send the quantity directly to the retailer without having to keep it in the warehouse. As a major result, the level of inventory in the side of the supplier will be completely zero (Moinzadeh, 2002). Also the safety time, as the main buffer as it is used in coping the demand of uncertainty during the whole lead time. In respect to the centralized model, it will also look at the control parameter that should be used in adjusting the levels of service for both the retailer and the manufacturer in a less stable situational demand.

Also when looking at the lead time safety for each of the retainer. The inventory control supply chains model, each of the retailer will be allowed to adapt a safety part of stock through reflection on the demand. This is the same as the lead time safety and the stock safety of the inventory to cover the uncertainty of demand in the moment of lead time. In the end the safety of the supply chains will be determined as the retailer will now be focussing on demand during the transportation of the company supply chains at each inspection time. When the inspection time is very close to the position of the inventory, the retailer will be free to place a new order to the supplier(Moinzadeh, 2002).

Conclusion and Recommendation
When looking at the supply chains management strategy above, it provides for a comprehensive solutions to management of supply chains with no flaws. It is also able to effectively integrate all the processes along the supply chains in addition to within the whole business circle. It is important to understand whether one understand the kind of investment and logistics needed to employ the strategies, it will also look at the need to evaluate logistic and profitability of supply chains while also updating all the technologies and logistics. Other challenges will also come when one does not know the number of distribution centers and stocks and management relationship with suppliers will be maintained.

In this regard, the company is not going to offer consumers with isolated changes since it should be focussing on making it a full potential of optimization. In this regard, it is important to combine the best inventory management of supply chains. all of the above concerns are supported by a cheap but sweet information and communication technologies. In this report a detailed assesment of the modern application of supply chains logistics and action plans are outlined. These are composed according to priorities while evaluating the complexity of investment alone.

In regard to recommendation, the first area to begin with is auditing the current logistics as it is provided for free. In this manner the company is required to proceed from the current situation to the future. This can be done by formulating a problem. In respect to single direction, there is need for a very long time production.


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