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PSYC 2005 Social Influences on Behavior - Walden University

Discuss the current state the different nonproliferation regimes. What are their strengths and weaknesses and how should they be strengthened?

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Post a brief description of the ad/campaign/commercial/etc. and a description of its message.

The brief description related to the ad campaign is about the meat industry in Australia. It details how the meat and poultry industry is perishing and even the Gods across religion are enjoying their nonvegetarian meal.

Who does the target audience seem to be?
The target audience is global people apart from targeting the normal audience which age group from 10 year and above.

Attitude formation & change
The attitude change and the formation need not be stable, but it is formed on account of the communication and behaviour (Verkuyten, 2018). This is a type of change in the behaviour which is considered to formulate an advertisement strategy. It is also one of the subjective which can create a change by creating a social influence. It also builds on an individual's motivation which can consistently help in the cognitive that can align with the cognitive dissonance occurs that can create two attitudes or attitude with respect to the behaviour conflict.

Advertisement with the specific social change or formation leads to consumer consideration for the specific product or services. It considers a social theory and an attitude which helps in formulating consumer opinion related to the product.

In the advertisement it is clear, it shows how the Gods are enjoying meat and a lamb meal and it includes a preview of God's discussion around it. It even shows Hindu God Ganesh enjoying a meat and a lamb meal, which created a stir as Australian Meat Industry wanted to influence the consumers in eating it, but it actually resulted in controversy across the world. This advertisement was viewed in bad taste, even though the meat and lamb industry was convinced in influencing the mindsets of the consumers into eating. It resulted in the aggressive promotion of the meat and lamb industry, by making customers perceive the lamb industry to be an influential industry.

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