Provide an example of various marketing activities, aimed at children that might be considered controversial.
Explain and discuss a major concern, of your choice, in marketing to children that the Children's Advertising Review Unit (CARU), deals with. Provide an example of various marketing activities, aimed at children that might be considered controversial.
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CARU and Inferences
My major concern in marketing to children is the fact that the CARU (Children Advertising Review Unit) should deal with the responsibility that advertising to children is different from advertising to adults. Further, it is also required that the advertising practices for children should depict the safe notions and ideas, which should consider the thinking patterns of children also should consider that the children are the next adults in the society. There are several instances in advertising practices, which may be considered controversial. For example depiction of standard feminity orientation by Barbie doll do cause inferiority in a few classes of children which do not fall similar to Barbie. There are few video games, showing native Americans as bad guys, There are few battle games, only showing male participants as soldiers. These notions will give bad messages to the children and they may develop their perceptions wrong. Media should give an accurate picture to children and should remain honest and educational oriented for all-round development of children. CARU need to take care of these elements in marketing(Kelly et al.,2016).
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