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MNG81002 - Management Communication, Southern Cross University, Australia

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The Task

Your boss, the Marketing Director of Company ABC, is deciding whether to introduce a new virtual marketing team with staff located in Melbourne, Los Angeles, Shanghai and Bangalore. The alternative is to keep things the way they are and continue to use the central more traditional face-to-face (F2F) marketing team based in the Melbourne headquarters. The purpose of this assignment is to write a short report seeking to persuade your boss of your position.

What will your advice be to the Marketing Director? Will you argue for the creation of a new virtual marketing team or argue to keep the central more traditional face-to-face (F2F) marketing team in Melbourne?

Solution

Introduction:

Traditional marketing team is more focused on building a relationship through concise and the eye to eye meeting, allowing to synchronize the serious environment that can keep off the meetings (Kayworth, 2000). The virtual marketing is based on the virtual access and has to over come the cultural differences and the expectations of the duly connecting with the team marketing agenda, would be missing in the virtual marketing team.

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Contextualization statement:

The contextual statement is to have a clear research and understanding as to decide and to have a traditional marketing team or to have a virtual marketing team.

Purpose

To understand the Face to Face marketing team in comparison to the Virtual meeting advantages. The purpose of is to have a clear understanding of the traditional marketing team or to have a virtual marketing team set up (Zakaria, 2014).

Thesis Statement

To have a traditional marketing team in Melbourne or to decide and have a virtual marketing team in the Shanghai office, Melbourne office and in the Los Angeles Office

Blueprint

It has recently caught everybody attention and also has resulted in the lack of clear understanding as to have a traditional marketing team or to have a virtual set up marketing team (Maynard, 2012).

Arguments

First argument for

My views are on hiring a traditional marketing team in comparison to the virtual marketing team. The traditional marketing team would help us to attain the prime focus of the marketing agenda and to keep the marketing team members engrossed into the conversation and to be able to communicate effectively. It would also help us to know the prime focus of the conversation which can help in the  noting down important pointers, The traditional marketing team would also help in developing personal relationships which can be attained with the given employees or clients. The face to face traditional marketing would help us to know if there is any confusion in the meetings, during the description of the product, development and how to connect with the consumers. It would also allow the management to understand how serious the people were during the team meetings.

Second argument for:

Traditional marketing would be to build trust, reliability and also help in the attainment of the personal agenda.  Even if the virtual marketing is an essential need and with respect to the present day world, it would be essential that as the traditional marketing team, there can also be slight technical glitches in the connectivity and in the issues of the lack of communication due to the technological barriers. In the direct face to face marketing, it would help in connecting with each other who are part of the same room, This would help in overcoming any key barriers that can otherwise stop the free flow of the communication.

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The virtual marketing team has to overcome the barriers of cultural differences, language issues and also needs to battle the technological barriers. It is critical to understand how it would be subjective tot eh marketing environment conditions. Traditional marketing would only be challenged if the audience within the given room is not attentive listeners.

Arguments against:

In comparison to this, Virtual marketing has a relative advantage like the traditional marketing team has to abide by the 9-5 work day but in the virtual marketing, one can connect at any particular time and also without any difficulty to understand the hectic appointment or the work schedules in any scenario.
The virtual communication can be an incentive for the people who are at a distance, and through virtual marketing, it would help us to expand our base and access the new markets. It would be easy to organize with the virtual team marketing setups, but it needs to tackle the issue of the distance zones.

Example

If in the virtual marketing team, , there is a technical glitch faced in the Shanghai office while connecting with the Melbourne team and the meeting is about how to go about product development and the planning goals, then for the rest of the day it would lead to reissue in connection, postponement of the meeting and gradually lead to the loss while in traditional marketing, this would not be faced (Maynard, 2012).

Conclusion:

To conclude things, in the end, it is always important to be prepared and also understand the consequences of it (Zakaria,2004).  Primarily people going for the physical meeting can happen with respect to the particular place in a given time. It would aim at the meeting essence and no one would be distracted with the additional disturbance such as the phone.

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