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MNG81001 Management Communication Assignment - Executive Summary using Memo Heading,  Southern Cross University, Australia

Task - Communicating to establish credibility. Build the credibility of a manager as a communicator include:

1. expertise and competence

2. personal ethics and integrity (trustworthiness)

3. control of emotions

4. development and maintenance of a professional image.

Answer - Communicating to Establish Credibility

Establishing credibility as a communicator is one of the primary purposes of management communication. It is equally important for oral presentation as well as written communication. Few factors help to build the credibility of a manager as a communicator. One of the important factors among them is personal ethics and integrity, in another word- trustworthiness. There are three main points through which we can define the term ethics and integrity which are mentioned below.

Ethics in professional life: Ethics is an essential term to lead a life with its full potential, that may be personal and professional. According to modern business professionalism, ethics means "Moral principles or values that generally govern the conduct of an individual or group" (Lamb, 2012). The whole concept of business and economy stands upon two contexts- buying and selling. People buy products from the person whom they trust. And trust is a thing which can be built with the behaviour of other parties. To be a good communicator, practising healthy ethical values in a professional workplace is a must-have. Writing down an ideal code of conduct for ethics is not easy work, and with the change of circumstances and situation, the codes of ethics may change through a few basic principles remain the same. In almost every ethical or moral framework, there is always a complicated system of 'what if' and 'except for'. The two important ethical frameworks of business are- Teleology and Deontology. Teleology is a form of ethical reasoning. Deontology is a bit different form of teleology. Deontology is more concerned about maintaining the demand of all parties (Case, 2018).

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Managerial Value: In the personal life of a human being, he is constructed by his values. These are kind of a fundamental thing in the belief system of a man. Now let's come to the managerial values. Managerial values showcase the philosophical thought process of a working professional about how other persons inside and outside of an organization should be treated - this a fundamental thing of managerial decision making. In critical situations, managerial values help a professional to take a right strategic choice. Direct relevance to corporate philanthropy is considered to be the base of managerial values, and it reflects benevolence and integrity. Leading managers who give value to kindness, they understand the work of other professionals and also appreciate them. Sometimes they promote it too for better scope (Choi and Wang, 2007).

Commitment: In the area of business and professionalism, commitment is an essential thing. This means maintaining the value of their own words by applying those in work with integrity. It includes following commitments to a range of values, which includes professional and societal, personal and political aspects. It necessitates a professional's motivation to do a work in time. It also incorporates the role of passion and mission in the professional life of a person (Banks, 2009).

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