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BUMGT6927 Creativity and Innovation Assignment - Federation University, Australia

Task - Analysis of personal and organisational styles and assessment of strategies for creative thinking and innovation based on an exploration of the nature of creativity and innovation, how these are defined, what academics and others say about them, and what their own experiences are. The topic will relate to the theory and practice of creativity and innovation in an organisational setting and will require participants to research the current body of knowledge in the area, assess how this might impact their role in an organisation, and present a case based on their research.

Answer - Creativity and Innovation

Executive summary

Innovation and creativity are critical to the success of individuals, organizations and entrepreneurs. This paper explore literature to describe creativity as a process of the idea creation (useful and novel); so, as innovative as the idea implementation. The idea of ideas adds innovation and creativity, and as outcome one cannot succeed without other. And, it was identified that the method in which creative opinions are created and respected in innovation is a process of repetition through different moreover convergent thinking manners. Creative process results in the discovery and innovation that entrepreneurs recognize throughout the opportunities. It also has been recognized that the entrepreneurs are looking for or scanning opportunities to successfully leverage social or financial gain. As a result, it is not limited either to the individual or to the institutions, as both have unusual forms of independence that enable achievement. Lastly, case study was used in local government setting where, when applied to creative imagery and storytelling, the author showed how innovation and creativity can achieve successful results in a secure workplace.

Introduction

The success of individuals, organizations and entrepreneurs depends on their work and understanding of innovation and creativity. While leveraging extensive literature with the complex as well as context-driven researches, there is the requirement for generality of interpretations from which the necessary platform for launching will be available. This article will also argue that innovation and creativity need to consider their relationship to succeed. Moreover, can a person exist without other or will he attain his full potential? Thereafter, both the genre of thought and their application will be discussed in order to expand creative opinions within research, entrepreneurship and innovation. In addition, how do independent and institutional entrepreneurs impact their capability to successfully deliver independence? Moreover, consciously creative thinking may focus on enhance and thinking innovative outcomes. Finally, case study was conducted in local government (LG) setting that shows how innovative and creativity work can deliver successful results in a secure workplace.

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Definition of creativity and innovation

In business or industry, the term innovation and creativity is used to some extent. But, this might be because of the large and equally obscure number of innovation and creativity in literature. For example, an easy search utilizing Federation University combined Google Scholar with phrase 'creativity as well as innovative interpretation' but yielded 800,000 results. Though it is widespread, it is evident that this is mainly because of the complexity moreover extraordinary nature of the creativity as it allows itself to be innovative (Çokpekin & Knudsen, 2012). Drawing on numerous topics that define the creativity, from cognitive / social psychology to the business management as well as recently to neuroscience, it seems that every definition is contextual. This is as an outcome of desired imagination, from identifying the source of creativity and discovering how creative thought processes may be also mapped in his brain. In a field of the social psychology of the 1980s, Teresa Amabile may have develop definition of the creativity in her field of work that meet this widespread use requirement; It refer to 'product of a novel, useful idea or solution to a problem' and recommend that it's a collective procedure of 'ideas creation / issue solving moreover actual solution created' (1983; 1988). Furthermore, according to (Behrens, 2015), task of the defining improvement is no different, claiming that 'none alone is relevant to all the aspects of innovation. This postulation provide basis for the research complete by (Caniëls & Rietzschel, 2013), which, in turn, created multi-disciplinary definitions of the innovation according to Amabile for creativity as well as stated: "Innovation is a multi-step process. Association transforms the opinions into innovative / improved products, processes, or services, to compete, as well as differentiate their markets. For the purpose of this article, an easy drawing may be presented because the creativity is the procedure of generation (useful and novel); so, the idea of innovation is to solve, refine and implement.

Difference between creativity and innovation

It may be argue that innovation and creativity can be extraordinarily linked to the conception of ideas. Creativity is the skill that may be 'developed' and is meant to create 'prior knowledge' to create novel sequences that have not been complete before. It can be argue that this leads to lots of forms of the creativity with the false sense of importance (Behrens, 2015). Although the creativity is significant to a career, not all the creative opinions are innovation that outcome in success; And in short, novelty simply does not exist without creativity. In addition to being able to develop creative ideas in successful innovation, those ideas are commercially viable as well as therefore capable of providing competitive advantage; Or radical changes in the present paradigm of radical discovery are less frequently offered. As a result, individuals, entrepreneurs, and organizations want to engage the different thinking style during the innovative process, to develop and identify which creative ideas provide the necessary elements for productive gain (Caniëls & Rietzschel, 2013).

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Where creativity ends and where innovation starts

Discussions about imagination are made very difficult because the people are un-clear about exact meaning of certain key positions. Particularly confused is the difference among the innovation, creativity as well as invention. Let's start with a few definitions:

Creativity is ability or function of the uterus to conceive of something original and unusual

The Innovation is about implementing something innovative.

The invention is creation of some-thing that has also never been done before or is known as product of the certain insights (Caniëls & Rietzschel, 2015).

If you have brainstorming dream and meeting of dozens of the new opinions, you have shown creativity but not innovation something is done. The invention may be product and device moreover method that has never presented before. So every invention is a new. However not every new discovery is a discovery. When your businesses first publish its website, it was a new innovation for business; even throughout many of those websites existed before.

We have the idea of innovating as new product; however you may innovate with innovative process, ways, business model, method to market, partnership, and marketing approach. Some of the powerful innovation you may make is in business practices and consumer service. If you look at industries like Dell, Amazon and eBay, you will find that their best innovations were in their business model rather than new product (Chamakiotis, Dekoninck & Panteli, 2013). Innovations may be radical and incremental. Each improvement you make with products and services may be seems as incremental innovation. Many businesses and many managers are superior at incremental innovations. The Radical innovation involves discovering entirely new ways of doing things. If you are making an LP record, you can introduce more innovative innovations into your marketing and design. But if this is your strategy, radical innovations, the CD will kill you eventually. CD maker can likewise introduce a number of incremental improvements (Deckert, 2016).

Can creativity and innovation sustain without each other

The Innovation is the kind of creativity; actually he says it's a great form of creativity. As without the new creativity, iPhones will be empty as well as no one would thought to expand thousands of the fun apps. Reactivity "is not miracle road to growth and prosperity of business that is widely claimed nowadays. And for a line manager, especially this can be more than milestones. Those who have praised the subtle qualities of the corporate creativity for the virtues of corporate compatibility will really advise that eventually creative animations of the business will decrease (Eftekhari & Bogers, 2015).

The difficulty of practicing the business of needing to be creative today has commonly failed to differentiate between relatively simple procedure of being very creative in abstract and infinitely very difficult procedure of being.

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Entrepreneurship, creativity and innovation

Are the inventions real and the other synonym for innovation? It can be deduced from literature that historical discoveries were either develop by 'talented flash' or creative inventor who develop ideas, not mythology. Despite the allure of one of the great ideas that Flash brings, (Caniëls & Rietzschel, 2015) argues that invention and innovation are different: a quest is a "development of ideas and a transformation into a helpful application"; But; the new experiment is the sum total of the search done by the adsorbent. However, the (Chamakiotis, Dekoninck & Panteli, 2013) believed that innovation as an opportunity for change is just a tool and the tool utilized by industrialist to exploit change. Therefore, as with the thought style needed for creativity, the entrepreneurship is the discipline that is able of practice and learning.

Examples of creative people, organizations and product/service: What makes them different

Idea selection and generation are typically specific tasks in innovation process as well as need thinking style that support every objective, i.e. different moreover convergent thinking. According to the (Deckert, 2016), the function of controversial thinking is the process of generating a number of independent ideas for the purpose of 'unexpectedly changing' the topic and issue; and can be "often unusual and novel and wonderful individually or by teams. In contrast, the (Eftekhari & Bogers, 2015) argues that convergence thinking is in the direction of "directing everyone's knowledge toward single and unresolved problem. Variable thinking, reasoning and accuracy; and current knowledge identify recognizable patterns by apply techniques to attain the purpose of manipulating and enhancing (Gilson & Litchfield, 2016). Moreover, the capability to transition into thinking styles is significant elements in growth of the innovation of ideas. Before implementation the idea will go throughout several stages of evaluation and development, and through iterative process there will be multiple focuses on the styles of thinking. This research recommends that creative individual is capable to transition among thinking styles more easily than low-style creative's. According to the (Habtay, 2012), the benefits of being able to make the transition from a stage to a stage of "on-the-go" improve time moreover quality throughout a steady stream of the creative opinions that evaluate viability. In addition, (Stierand, Dörfler & MacBryde, 2014) reports experiment where it is possible to improve cognitive flexibility after only one to eighty-five minutes of treadmill sessions at 60 to 70 percent of most heart rate. Experimentation has recognized that individuals whose work is highly cognitive will benefit from going for shorter exercises, which will increase their chances of developing ideas that may lead to innovation.

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Creativity and innovative organization, corporate culture product and service

Creative thinking is something to look at. This is the definition of the "thinking outside box." In this sense, creativity calls for lateral thinking and patterns that are never clear. Creative people's have the capability to carrying out the tasks, solve issues and create innovative ways to meet challenges. This method of thinking may help organizations and departments move in productive direction. For these causes, they are valuable to business (Gilson & Litchfield, 2016). A few people are generally more creative and innovative than the others; however in practice creative or innovative thinking may be much strengthens. You can also increase creative thinking, as well as through play, by fixing the basics, being alert of your understanding. Play is anything but relaxing and unstructured, like daydreaming. A few job descriptions say that this position requires creative thinking. But, a lot of employers need creative thinkers, yet they have not expressed them.

Nexus of creativity, creative people and business

Innovation and creativity are driving force behind innovative and very unique ideas to improve existing processes, identify completely different resolutions to issues, develop novel products and services, and develop new ideas and new innovative platforms that was not previously conceived. Despite our obvious similarities to our genetic basis, our personal experiences lead each of us to think differently (Habtay, 2012). The solution and idea of ideas in any community is the combined production of the unique experiences of its individual people. Some of these ideas can cross the nexus at the next stage of entrepreneurships, translating those ideas into the desirable products or services. Successful entrepreneurships generate economic rewards, as well as this fact encourages participation in this process of action.

Should we try to find and hire creative geniuses

Every company leader love to wax tattoos according to their creativity needs. It's a word that broadens meaning and industry and can simply lose its sense "just like any popular buzzword." It cannot say that there is no room for a creative genius in the world and that they are not useful to organizations. It's just that they usually work at different pace than the others. We are no longer responding to our creativity (Stierand, Dörfler & MacBryde, 2014). You are answering the market. It's not bad for your customers (like what they see) to your "manager". It's not just art. This is a business. Again, there is nothing incorrect with both of these things.

Should we reward creativity and innovation and if so how might we do that

Extremely successful organizations do not have a culture of performance; they have an innovative culture. In fact, you actually can't have one. In addition to new product growth, market expansions, transformation of consumer experience as well as other features of the committed innovators, confidence in businesses increases as experience and employee performance decline. As most organizations try to reply that question, innovation rewards are given in an effort to promote the goals. This happen because most literature and studies combine the two (Çokpekin & Knudsen, 2012). Reporting on research suggests that incentives do not get better motivation; In fact, they reduce. A few reports have raised similar findings to pay for innovations.

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Micro and Macro Innovation

As an initial point, you probably want to define two kinds of innovations you need to encourage in your industry. One is the somewhat routine "idea sharing" that you want all of your employees to engage with - especially related to the consumer or customer experience. Let's call that the "micro" innovation. This is significant and helpful but it is not changeable (though some "mega opinions" are born this method). Other kinds of innovations are the catalyst in nature. They are ideas that importantly change the way we think (Behrens, 2015). It comes through talent with unique capabilities moreover insights; usually people who are entrepreneurial in a nature. It forces the frontier talent available to every organization to be innovative and to maximize efficiency.

Rewarding Micro Innovation

A Review of Harvard Business article concluded that the "financial rewards recommend fewer however good ideas to people. The authors stated that low ideas per worker could not be explain by motivational crowds or by motivating ideas under external motivators (money). Instead, paying attention to accepted ideas focuses on building good things. Often it is suggested that incentive inspiration is 'out of the crowd' inland, however we found opposite," said Gibbs. "Our view is that this problem is misunderstood (Caniëls & Rietzschel, 2013). Inland motivation can simply deteriorate with incentive creativity if they are rewarded for wrong results or behavior. However if they recompense the right people, they will surely build creativity. "(Economic rewards suggest less to people nevertheless better prizes, Harvard Business Journal, May 2015 issue, Nicole Torres)

Personal Reflection

Citizen Name Change employs around 820 temporary employees, full-time, and part-time in diverse as well as diverse roles for example administration, healthcare, building / property maintenance, the environment and parks. Duties related to these roles can also be mentally or physically demanding in nature moreover can result in the work related injuries. The number of injuries varies from time to time and is reported to the Corporate Safety Committee on a quarterly basis, which includes the CEO and the leadership team (Caniëls & Rietzschel, 2015). With an estimated 30 claims for workers' compensation for the year and 15 employees either unemployed or returning to work, the injury statistics are consistent for many years. Although these meetings were discussed many times, no focus or leadership was shown to find the root cause and to implement a recurring strategy.

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The innovative pattern is then placed on top of the table and placed in bags with five jelly babies in front of each member. The presented images and lolly bags highlight the injuries to council staff over the past three years. 88 jelly babies represented how many staff councils hurt. In addition, the 5 Jelly Baby Lolly bags show the number of absentee staff over the same period due to the severity of the injury, along with the respective labels of each director (Chamakiotis, Dekoninck & Panteli, 2013). For example, this is your HR department, account payments team, and so on. In particular, once this data is presented this way, the initiative team cries out and we make significant changes to the way we manage security to prevent injuries. As a result of this creative ingenuity, leadership focused on the leadership of the leadership team was devised to create key performance solutions that were included in each employee's location description. Managers were held accountable, and as a result, injury rates were reduced by more than half, and lost time was reduced by 20 percent over the time of intervention. Exploring the case study and developing the theory, the different presentation of the data is the key to creative action and the way the story is told. The use of stories to create innovative opportunities was an additional unrecognized insight. Health & Fitness (1) this type of creative innovation is called 'sticky message'(Deckert, 2016). He further explains that messages need to be 'understandable, memorable and effective' in order to be sticky and to change their thinking and behavior.

Conclusion

Creativity and innovation are critical to the success of individuals, organizations and entrepreneurs. From the literature, creativity is the process of generation (novel or useful); However, the implementation of idea. However connected to the concept of one imagination, one cannot succeed without the other. It was recognized that the method in which creative opinions are created and respected in innovations is a process that is repeated through different and convergent thinking styles, and in the meanwhile, the transition is achieved by more creative individuals. Furthermore, this skill can also be learned as well as enhanced by exercises that increase blood flow to the brain. Entrepreneurs recognize that innovation and innovation lead to opportunities that can be successfully leveraged as a result of the creative process, either independently or in organizations for social or financial gain. Finally, a case study was used in a local government setting where, when applied to creative imagery and storytelling, the author showed how creativity and innovation can achieve successful results in a secure workplace.

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