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Executive Summary - Strategic Plan

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Question: Executive Summary and Consolidated Presentation

Write a 500-750 word executive summary that seeks to spark interest in potential investors/stakeholders.The goal of the executive summary is to create an opportunity for investors/stakeholders to consider the full details of your Strategic Plan and then decide to provide support.

Answer: Executive Summary: The strategic initiative plan needs an initial pitch. The initial pitch starts identifying the type of market entry for the Thrumps Fast Eats, variation in market expansion along with merge as well as acquisition. The factors are essential for planning an appropriate strategic plan. It is necessary to understand the mission, vision along with the values of an organization to incorporate the vision, values and mission in the strategic plan so that the business organization can satisfy its goals. The interlink between organizational values with the culture acts as a crucial factor in strategic planning along with attracting customers (Zhang, & Wang,2019). The analysis of present culture along with establishing a new culture constitutes a significant part of the initial pitch of strategic initiative plan. Finally, the last component of the strategic initiative plan is studying the competitive advantage of a business organization, which helps it to stay ahead of its competitors.

The assignment discusses the internal factors along with the external factors using the assessment tools such as VRIO and Porter's five forces. The internal aspect of the environmental scan includes management, finance, production, accounting, marketing, research and development and management information system (Varadarajan, 2015). The external factors include social trends, the industry and the events. The challenges along with learning outcomes are included in the internal as well as external assessment. The organization chart, along with the operational chart, is the main factor that helps is deriving a business plan, including the strategic initiative plan.

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The assignment is followed by studying the marketing of the business organization. The analysis of the market starts with identifying the target market along with specifying the size of the target market. The resources essential for proper implementation of the strategic plan constitute a crucial factor in the plan. The relation between the marketing strategy and the vision is explained along with measuring the ways in which marketing strategy aligns with the vision. The types of leadership along with the innovative qualities of the leaders are being discussed that are essential for the execution of the marketing strategy (Aghazadeh, 2015). The next part constitutes the financial record. The balance sheet, income statement, statement of cash flow, fixed and variable expenses, a projected budget and break-even analysis is used for analyzing the financial requirements along with specifying the cost structure along with revenue streams.

The critical milestones are specified using the Gantt chart, mentioning the ration from 1 to 36 months. The Gantt chart is supported by the identification of a risk that prevents meeting the goals along with making a contingency plan against the risk. The assignment ends with providing a consolidated presentation describing the competitive advantages that are obtained using strategic initiative planning. The link between the vision of the organization with Christian culture is discussed on the representation along with addressing the corporate social and ethical responsibilities of the business organization (Morgan, et al., 2019). The presentation includes the way in which the leadership skills utilized by the company motivate innovation among the employees and the organization. The presentation concludes with presenting a global as well as international consideration in the entire strategic plan. The Thrumps Fast Eats provide catering services in parties and offices that increases the profitability of the company and open opportunities for the stakeholders to earn more profit. The company has good strategies that increases its value and possibility to earn more revenue. The company need to spend less to the supplier and bargain with them as there are variety of suppliers available for the business organization. The company can improve its supply chain management along with appointing multiple suppliers. The company has a strong target customer who have the ability to be loyal and maintain the profitability of the business organization.

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