Enterprise Systems - e-Portfolio Assignment
Topic - Digital Business Transformation Through Enterprise System
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Learning Outcomes - This assessment task will address the following ILOs:
- Evaluate and Integrate several information sources in analysing Enterprise Systems.
- Describe the role of enterprise systems as part of the larger IT infrastructure of large scale organisations.
- Identify relevant considerations in the implementation of Enterprise Systems.
- Demonstrate communication skills to present a coordinated, coherent and independent exposition of knowledge and ideas in dealing with Enterprise Systems.
Enterprise Systems Assessment Task - Create an e-portfolio to provide a synopsis and reflection on your learning and identify relevant peer-reviewed articles.
Answer - Digital Business Transformation through Enterprise System
The advancement of technology and internet also changes the mode of business and it also provides the business organization both the challenges and benefits. Majority of large scale organizations, to gain growth and efficiency, have implemented an enterprise system. Enterprise System refers to a complex computing mechanism that helps in operating various business processes (Ajer & Hustad, 2015). Enterprise System includes Customer Relationship Management (CRM), Supply Chain Management (SCM), Enterprise Resource Planning (ERP), etc. Each of this software application plays its role in utilizing the time and resources to provide the beneficial result to the company (Mehrotra, 2010). Customer relationship management (CRM) refers to technology that mainly used to manage proper interaction with clients as well as potential customers. It usually helps management to build an effective relationship with the customers for increasing organizational sales as well as financial profitability. Moreover, with the use of these advanced features, a company can also devise a strategic approach that will help the company perform at a better rate in the market.
Challenges of Enterprise System
Enterprise System is an efficient system, comes with specific challenges that is hindering with its implementation. Enterprise System being a complex network architecture needs roughly around $1500 to $4000 per user, which is a bit expensive for individual companies. Again, after purchasing the network software, a proper hardware implementation is required with added staff training that will help them operate the system and gain their desired result or access the information they need (Ajer & Hustad, 2015). It is also a risk for some companies, as after implementing the Enterprise System in their business organization, if they cannot perform, then they may land on suffering double loss It is estimated that to gain results, a company may need a maturity period up to three years. On the other hand, storage is also an essential challenge to the companies as after a point of time they face issues like data overflow, system slowdown, etc. that affects the performance of different departments.
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Challenges of CRM system
There is also having some challenges in the CRM system such as to much data oriented but lack of proper action, bridging a gap between retention and acquisition (Ayo-Oyebiyi, Ladokun, & Taiwo, 2019). Optimisation of email contents can reduce the overall performance of an organization. For that reason proper expertise people are required to manage the overall system effectively.
In order to use Enterprise System for a long time, maintenance is required for the system. Time to time maintenance helps the system to run smoothly and helps the company operates its business smoothly (Eikebrokk, Lind & Olsen, 2018). It is a significant risk for the company to store data in the network server, for the system may corrupt, destroying 80% of the data stored in it. Thus, cloud server storage at times is needed to be used.
Benefits of Enterprise System
Enterprise System helps in setting communication between the full firms in a business that allows them exchange the necessary details and other information in a short period, which also helps them take the right decision at the same time (Anshari et al., 2018). Enterprise System also helps in reducing the cost significantly by managing the expenses in different fields such as staffs salary, business transactions, purchasing resources, etc. Besides managing the cost, the software also keeps a check on the quality of the product manufactured as well as maintains a check on the production, distribution and customer service by integrating different company details such as sales, custom logistics, etc. It has been observed that the managers of the company using Enterprise System have reported positive results and growth in the organizational performance (Lee, Leem & Hwang, 2010). The staffs in the organization find it helpful to get access to different information from the central server that helps them get the acute results.
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Benefit of CRM System
The main advantages of CRM tool is to build proper relation with each and individual customer. It is also important to gather feedback from customers with a view to organizational product and services (Ayo-Oyebiyi, Ladokun, & Taiwo, 2019). The management mainly use these tools to improve its service and products to increase the rate of customer satisfaction. A CRM system can boost the organizational sales further and it also provides the business organization higher competitive advantages in operating market. Now the overall CRM systems are changing with the advancement of digital technology. This system has been move to cloud computing and that generally help management to get all statistical data and customer information leads to improve organizational performance further.
According to Coca-Cola it has been identified that there are different upgraded technology in their CRM system that enables the management to regulate the speed of delivery and to connect with all the distributors and retailers all over the world to fulfil the market demand as well as increase organisational financial position
It has been found that the Enterprise System has helped in meeting all the priority points that have helped in establishing a vast management enterprise (Anshari et al., 2018). Being an integrated organizational system, the staffs of a company has gained efficiency in data entry, handle the massive volume of data, utilize the time as well as practice different managerial approach that will help the company in reaching their goal.
This study has helped to gain an insight into the importance of Enterprise System as well as its benefits and the challenges that are being faced by a company at the time of using it. Reduction of manual input of data at every stage consumes more time as well as raises the chances of errors. Enterprise System has proved to be an efficient software package that has helped companies to meet their requirement as well as devise a new strategic approach for gaining additional time and resources that had been possible due to the fast service of the software. Thus, over a period, it is expected to see more and more companies, both large and small scale business, will implement this Enterprise System in their business organization.
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