Distribution Strategy
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Question: Write a 1 page recommendation for the distribution ("place") strategy necessary to successfully market your health care product or service.Comment on where, when and how customers prefer to access your product or service, and how that influenced your distribution channel strategy.
Answer: We have an outreach program to program to provide health care services on nutrition and diet to the students. Nutritionists and dietitians will help students live a healthy life.
Place of distribution: For this program, the place selected is the schools and home service to the students. Doctors and nutritionists will reach out to the schools for providing services to the students. Doctors can also provide these services to people at their homes. But the preferred place selected for this program in the schools and other institutions in the specified area. It will be easy for the students to access the doctor within school hours. It will also be easy for doctors because they can provide services to many students at a time in school. It will save the time and cost of transportation. It may take extra time for doctors to travel to the home of individual students (Bowie et al., 2016).
Time of distribution: The time to provide services to the students is the school hours in which students are present at the school. So they don't need to spend extra time at school for this program. They can get diet plans and checkups within the school hours. They can be provided with the pamphlets with proper diet plans for a healthy life. Doctors can also visit their homes at the time given by the patients.
Level of intensity of distribution: The level of intensity of distribution is high because this program will try to reach out to the schools and other institutions and provide services to every student getting an education in the schools.
Distribution channel: The distribution channel includes doctors, nutritionists, physicians, dietitians and owners of different schools. This outreach program has strong relations with all these intermediaries in the channel. They will be available anytime to provide their services (Onstein et al., 2017).
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