Advertising Campaign
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Question: As with any advertising campaign, there are pros and cons to attaching a celebrity or athlete to a company or product.
Your marketing team at Reebok has decided to move forward with finding an athlete to endorse its new line of active wear.
WHO do you choose and WHY? Provide at least 2 reasons.
WHAT is your vision for these ads? Be specific and Detailed!
Answer: Reebok is an International brand name of athletic footwear. Marketing strategies are very important to promote the products in the market. Now a days businessmen are endorsing celebrity in the field of their products to enhance productivity and sale of the products to earn more revenues and better financial stability. There are several business pros and cons associated with attaching celebritiesto promote the products. Generally people are emotionally inclined to their much adored celebrities. They start looking at the product in the same way they liked the celebrity which results into new market to be tapped. If you hire a favourite sport to endorse your Reebok shoes, naturally the buyers will start looking at the product the same way they appreciate their sport celebrity. People think that the product is of standard value as associated with famous sport star. Endorsing celebrity enhances trust and credibility of your brand. Celebrating are having millions of fans and they start looking at the product the same way and you are able attract their attention towards your brand product ( Armstrong, 2015).
I would like to endorse Lionel Andrés Messi Cuccittini who is an Argentine professional footballer who plays as a forward and captains for Spanish club Barcelona and the ArgentinaNational team as Reebok ad. He has led his team and country to reach 2018 FIFA world football cup. He has millions of fans, physical strength, speed and a strong personality which reflects on the Reebok shoes as sturdy and durable. His fans start adoring the product he is endorsed with. Fans think that the product is also equally appreciable as the sport star.
When stardom declines the fan also declines which may result into losses in sale of the product. Therefore brands keep on changing the expensive endorsement to avoid losses due to decline in the popularity of the brand ambassador.
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