MKT 7001 Consumer Behaviour

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Consumer Behavior is the study of how individual customers, groups or organizations select, buy, use and manage ideas, goods and services to meet their needs and wants. This refers to consumer behaviour in the marketplace and the underlying motives for that behaviour.

Marketers expect that by understanding the reasons that lead consumers to buy certain goods and services, they will determine what products are needed in the market, what products are outdated, and how to present the products to consumers.

Consumer behaviour research assumes that consumers are market participants. From the perspective of theory, it is assumed that consumers play different roles in the market. From the provider of the information, from the user to the payer and the provider, consumers play these roles in the decision-making process.

In different situations of consumption, the role is different; for example, the mother plays a vital role in the purchasing process of the child, while the mother plays the role of steward of the family's food.

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Some of the relevant courses are as shown below, in which professionals of ExpertsMinds precisely deal with:

• MKT 7001 Consumer Behaviour Assignment Help
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