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MAC 370 Media Advertising

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This MAC 370 Media Advertising course will explore the impact of advertising on society, its importance, and its role in the media. Students will develop advertising strategies and projects involving various forms of media.

Digital advertising on the internet and mobile devices surpassed traditional display advertising for the first time and generated more ads spend than TV ads in 2013. Consider digital advertising

an efficient way to better target potential customers in the global market, there is evidence that businesses are increasingly shifting their focus from traditional media to digital media. This study uses detailed research to examine the performance of digital advertising versus traditional display advertising in multiple aspects of mass marketing. The results show that while traditional display advertising continues to hold its own, digital advertising offers more value in promoting its products. Furthermore, the results suggest that marketers need to use digital advertising to better target their customers, especially younger consumers.

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