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Corporate Entrepreneurship and Innovation

Corporate entrepreneurship involves building creative and innovative behaviours into a business culture and business practice. This is a challenge for most established organisations and it is where the work of a corporate entrepreneur begins. This unit introduces students to corporate entrepreneurship. They will earn how to develop and design initiatives and enlist support for new initiatives, determine how to assess corporate entrepreneurship performance and propose ways to integrate innovations into an organisation.

Related course ENT 202,

Associated higher education awards

  • Bachelor of Entrepreneurship and Innovation
  • Bachelor of Accounting

On successful completion of this course students will be able to:

  • Outline the role of the corporate entrepreneur.
  • Outline initiatives to address organisational challenges for business innovation.
  • Analyse and interpret the innovation challenges within an organisation.
  • Develop strategies to ensure the continued effectiveness of business innovations.

Topic Included in this course

  • The Entrepreneurial Imperative for Existing Businesses.
  • Corporate Entrepreneurship in Other Sectors.
  • Corporate Entrepreneurship.
  • Types of Corporate Entrepreneurship
  • Entrepreneurial Intensities
  • People.
  • Organisations and Innovation
  • Strategy.
  • Cultural Change.
  • Re/structuring
  • Leadership.


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