This course deals with the consumer's decision maker and focuses on students' external influences and topics internal to making decisions and marketing strategies. The focus is more on the end consumers and organizational buyers within the curriculum. Inside Consumer Behavior, it is analyzed what consumers want, how they make decisions and what are their demands. This topic is related to buying behavior but also focuses on how consumers decide about and behave with brands.
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List of relevant courses, in which professionals of ExpertsMinds provides online assistance:
- MKT 3300 - Principles of Marketing
- MKT 4462 - Consumer Behavior
- MKT 3362 - Promotion Management
- MKT 4461 - Professional Selling
- MKT 3364 - Product and Service Innovation
- MKT 4463 - Retailing
- MKT 3367 - Digital Marketing
- MKT 4465 - Supply Chain Management
- MKT 4464 - Marketing Research