MRK 360 Applied Business Management
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This MRK 360 Applied Business Management course explores how individuals, groups and structures influence behaviour in an organization-discussed: evolution of organizational structure and design; workplace productivity, employee skills and technical requirements; conflict resolution and interpersonal skills; Canadian laws and laws regarding workplace discrimination and harassment; and management changes. In addition, students must develop a business plan that considers the core forces of the marketing environment.
Learning outcome: Upon successful completion of this course, students will be able to:
1. Explain how organizational behaviour improves quality, productivity, interpersonal relationships and stimulates corporate innovation and change.
2. Use knowledge of the classification of personal behaviour to analyze interpersonal relationships and identify effective communication strategies thoroughly.
3. Assess team organization and demonstrate team-building skills.
4. Analyze the types of leadership and explain how to use administration to build authority and trust.
5. Distinguish between different types of conflict and use your negotiation skills to improve communication.
6. Apply incentive principles and theories to individual and group behaviour and organizational performance, and apply incentives to adapt to diversity and achieve job satisfaction.
7. Explain how the organization manages cultural change and overcomes employee resistance.
8. Develop strategies to improve your interpersonal skills.
9. Apply principles of business ethics and corporate social responsibility.
10. Develop a business plan that aligns with your goals and considers the core forces of the marketing environment.
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