MKTG 2501 Consumer Behaviour

Consumer behaviour as per the course MKTG 2501 Consumer Behaviour is the study of how individual customers, groups or organizations select, buy, use, and dispose ideas, goods, and services to satisfy their needs and wants. It means the actions of the customer in the marketplace and the underlying motives for those actions.

Following are four factors that determine the characteristics of consumer behavior as per the course MKTG 2501 Consumer Behaviour:

• Personal
• Psychological
• Social
• Cultural

As perEngel, Blackwell, and Mansard consumer behavior is the actions and the decision processes of individual who purchase goods and services for personal consumption"

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