MKT 994 Research in Marketing

Marketing research is committed to the linking of the makers, intermediaries and also the customers through information. It helps in distinguishing the recent trends in habits and behaviors of shoppers through an enquiry method. A number of the key application of this study is to form a higher product, decide the correct value, the distribution system and also the promotional mechanism to draw in customers and build a distinction among the competition. It uses analysis tools in understanding the client and segmenting the market. A number of the analysis tools are qualitative and quantitative furthermore. A number of the off times used techniques are focus cluster study, TAT, projective techniques, multivariate analysis, issue and cluster analysis, discriminate analysis, structural equation modelling, third-dimensional scaling and joint analysis etc.

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