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MKT 4137 Multichannel Marketing Management

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Multichannel Marketing Management is basically the procedure of using online and offline marketing communications channels to aim and engage with the customers. The main aim of the MKT 4137 Multichannel Marketing Management course is to introduce students about the multichannel marketing strategy and how to authorize marketers and managers to plan, administer and optimize the resources required to attain business sales targets.

Course learning outcomes:

  • Build up customer attainment and retention campaigns to support business development, improve brand equity, and make a devoted customer base.
  • Administer all phases of multi-channel campaigns, comprising the brainstorming, planning, setting aims, segmentation, channel distribution, along with execution.
  • Employ comprehensive research and customer interviews to produce key customer insights that support the growth of effectual campaign concepts.
  • Make marketing campaigns that cover across all digital marketing and offline channels to establish latest products into the market or lift attentiveness of a product.

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