MKT 3600 New Product Development

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The course MKT 3600 New Product Development explains the new product development (NPD) as the process of introducing a new product to the marketplace. Product innovations created and submitted to the market for the first time is also known as New Product Development.

Following are the seven stages in the new product development process under course MKT 3600 New Product Development:

• Concept/ideation.
• Feasibility study and design planning.
• Design and development.
• Testing & verification.
• Validation & collateral production.
• Manufacture/launch.
• Improvement.

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