MKT 2001 Marketing Research and Insights
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This MKT 2001 Marketing Research and Insights course module basically aims to make acquainted students with the significance of marketing research and insights to business and, in specific, the marketing management procedure. In this course, the students will learn how to carry out a marketing research project, comprising setting up business research requirements, attaining insights into the consumer market, crafting a suitable research design, creating research instruments, collecting primary and secondary data, performing both qualitative and quantitative data analysis, and employing the findings to enhance the marketing decision-making.
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