MKM 701 Applied Marketing Research
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The MKM 701 Applied Marketing Research course module particularly focuses on the marketing research as an essential part of the decision-making in the management sector. The program is providing applied research in a field situation. Through this, the scholars will be gaining an insight into the integral steps in the designing of a research study to generate applicable, instantaneous, acceptable, and factual information. The students also obtain experience in pertaining research theories and methodologies to the existing management difficulties. The program will be user-oriented. The pupils will comprehend to discern the marketing information necessities of the management, to achieve and to disseminate that information.
After the successful completion of this subject students will have the following learning outcomes:
Infer how numerous types of marketing situations or recourses are studied to generate applicable marketing research intentions, assumptions, and sample frames; incorporate this into the marketing management judgment procedure.
Recognize the traits and disparities between the primary versus the secondary research; descriptive versus causal versus exploratory research techniques; qualitative versus quantitative research; then choose the greatly applicable techniques or methodologies that illustrate the industry-sourced Research Ethics standards.
Formulate a comprehensive, detailed research methodology or plan, incorporating marketing dilemmas or decision provisions and logical project limitations.
- Develop an actual written legal Research Brief and a reasonable actual measurement appliance i.e. a Survey Questionnaire.
- Perform full data understanding and formulate reasonable proposals and verdicts to which to establish marketing management rulings.
- Illustrate mastery of experimenting tenets comprising binding the sample sizes to the research project preferences, discerning the statistical importance of the findings to adequately evaluate the steadfastness and threat of the data interpretation.
- Build and sift a comprehensive formal marketing research report and articulate it in a professional posture.
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