In the MKTG570 Marketing Research course, students are taught how to collect and analyze data to make marketing decisions. These courses deal with qualitative and quantitative research techniques and focus heavily on test marketing, written questionnaires, focus groups, and telephone surveys. In the course, students are taught about marketing research activities. Students learn how marketing research helps managers make decisions about pricing, target markets, advertising and product features.
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List of relevant courses, which are covered by the professional tutors of ExpertsMinds:
- MKTG 570 Marketing Research
- MKTG 522 Advanced managerial finance
- MKTG 320 Market Research
- MKTG 550 Digital Marketing
- MKTG 578 Consumer Behavior
- MKTG 525 Strategic Marketing