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Consumer Behavior

The main objectives of the MKTG 2340 Consumer Behavior course are to teach students what influences consumers the most. In the course, students are taught to investigate elements related to the consumer decision-making process and are introduced to the effects of marketing activities. Students interested in the course will study about various topics such as customer research and consumer behavior, information research and strategy evaluation, consumer archetypes and marketing segments; Buying process and individual assessors etc. In the course students will use self-reflection, discussion, individual and group work, contemporary case activities and research assignments.

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Here is a list of some of the courses in which professional help is provided by ExpertsMinds:

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  • MKTG 336 - Marketing Action
  • MKTG 4010 - Digital Marketing
  • MKTG 306 - Brand Management
  • MKTG 375 - Integrated Marketing Communications
  • MKTG 260 - Marketing Essentials
  • MKTG 2375 - Integrated Marketing Communications
  • MKTG 4030 - Go To Market
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