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BMAN 74042 Marketing Analytics

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Over the past decade, the amount of data available to organizations has reached unprecedented levels. Data is changing the future of business, social interaction, and our society. Companies and individuals who use analytics to leverage this data are reaping key benefits in their respective areas of business. In this course, you will learn how to use data and analysis to improve your career and life. We will use case studies from marketing, e-commerce, social media, information technology, healthcare, and the web to explore how to use analytics to change businesses and industries. The BMAN 74042 Marketing Analytics course is based on a hands-on teaching method and relies heavily on the R programming environment and spreadsheet software to create models and manipulate data.

The course combines a variety of teaching, learning and assessment methods to provide intellectual stimulation and an enjoyable student experience.

After completing this course, students will be able to:

  • Learn how analytics can provide a competitive advantage with inspiring examples.
  • Acknowledge the current and future development of analytical technologies and their impact on marketing and general management practices.
  • Applicable understanding of various analysis methods
  • Demonstrate the ability to use the R programming environment and spreadsheet software to process data and implement statistical modelling and analysis to solve complex problems.
  • Work effectively in groups and improve your interpersonal skills
  • Break down difficult tasks into parts and steps
  • Plan and manage your time
  • Share discoveries and ideas professionally and creatively
  • Reflect on the learning process from your own experience

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