Retail Merchandising and Management

The MKT 201 Retail Merchandising and Management course provides students with an understanding of retail merchandising methods and principles as well as the investigation of retail management. Students taking this course will focus on specific topics such as forecasting, global retail market trends, promotional strategy, online retailing and financial planning. In this course, students will be taught about pricing, targeting consumers, store operations, store design and location, and overall retail strategy.

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