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Principles of Marketing

In the MG 412 Principles of Marketing course, students are introduced to the fundamental concepts and functions of marketing within business activity. In this course, students will become familiar with brand segmentation, positioning and targeting as they relate to the competition, as well as focus on the marketing planning process. In this course, students will be taught to apply the elements and concepts of the marketing mix to relevant settings.

  • In this course, students will learn to identify the components of the marketing environment.
  • Students will be taught to analyze the marketing mix for a brand or company.
  • Students will learn business problem solving and focus on identifying research needs.
  • In this course, students will be provided with an in-depth knowledge about the STP marketing planning process.

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Have a look at the following relevant courses which are covered by the tutors of ExpertsMinds:

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  • MG531 Marketing and Communications Management
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