Principles of Advertising
The MKTG A1303 Principles of Advertising course introduces students to the key components of modern promotion and advertising. In this course, students will study about some topics like campaign planning, social and economic role of advertising, media playing, control of advertising, role of research, other elements of marketing and advertising strategy.
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Check the list of all the courses related to this curriculum which are being covered by the experts -
- MKTG A100 Introduction to Marketing
- MKTG A150 International Marketing
- MKTG A220 Retail Buying
- MKTG A142 Direct Marketing
- MKTG A110 Professional Selling
- MKTG A200 Retail E-Commerce Management