MRKT 498 Services Marketing

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Services marketing as per the course MRKT 498 Services Marketing is a specialized branch of marketing. It is also emerged as a separate field of study in the early 1980s, following the recognition that the fresh characteristics of services needed different strategies compared with the marketing of physical goods. 

Following are 7 P's of service marketing under course MRKT 498 Services Marketing:

The marketing mix is an acronym that encompasses 7Ps is as follows:

• Product
• Place
• Price
• Promotion
• Physical Evidence
• People
• Processes

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Below are some of the relevant courses, which are covered by the professional tutors of ExpertsMinds:

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