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MKTG 4504 Advertising and Brand Promotion

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The MKTG 4504 Advertising and Brand Promotion course mainly emphasizes on building up a creative advertising strategy and brand plan that lines up with the company's overall marketing goals. Topics comprise the business of brands, ethical and legal considerations in advertising, marketing strategy, advertising strategy growth, media planning and purchasing, creative growth and testing, recognizing and measuring success on key performance indicators, historical basis of advertising, and what's succeeding in the industry. By pursuing this course, the students will implement the course concepts to build up a creative advertising strategy to inscribe the campaign goals.

Learning outcomes: By the end of this term, students will be able to:

  • Have a working understanding of way promotional campaigns are build up by advertising agencies.
  • Comprehend the nature, role, and significance of brand management and advertising in the marketing strategy.
  • Acknowledge the complication and perceptibility of ethical issues in marketing and advertising, particularly with respect to the broader social impact.
  • Comprehend the ethical challenges associated to responsible management of the advertising and brand strategy.

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List of relevant courses, which are covered by the professional tutors of ExpertsMinds:

  • MKTG 2201. Introduction to Marketing Assignment Help
  • MKTG 2202. Introduction to Marketing in a Global Context Assignment Help
  • MKTG 2301. Marketing and Society Assignment Help
  • MKTG 2602. Quantitative Analysis of Consumer Data Assignment Help
  • MKTG 2720. Enabling Technologies for Consumer Engagement Assignment Help
  • MKTG 3301. Marketing Management Assignment Help
  • MKTG 3401. Marketing Research Assignment Help
  • MKTG 3402. Gaining Insights from Consumer Data Assignment Help
  • MKTG 3501. Marketing Analytics Assignment Help
  • MKTG 3720. Brand Management Assignment Help
  • MKTG 4420. Sales Management Assignment Help
  • MKTG 4504. Advertising and Brand Promotion Assignment Help
  • MKTG 4506. Consumer Behavior Assignment Help
  • MKTG 4508. Digital Marketing Assignment Help
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