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MKT 354 Buyer Behavior

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The MKT 354 Buyer Behavior course is basically an exploration of behavioral science concepts that apply to consumer decision-making processes such as personality, perception, and group and cultural influences. It focuses on how marketers use these concepts and characteristics to develop more effective relationships and strategies.

Organizations that want to be successful must consider buying behavior when designing their marketing mix. Shopping behavior is the actions people take when buying and using products. Marketers need to understand customer behavior, such as how price increases or decreases affect customer perceptions of a product, leading to fluctuating sales, or how specific social media comments can create new directions for a marketing mix based on the following: Comments (customer behavior/input).

To understand customer behavior, marketers need to understand how customers make purchasing decisions. Consumers and businesses have a purchasing decision process. These decision-making processes are influenced by cultural, social, personal and psychological factors.

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Some of the relevant courses are as shown below, in which professionals of ExpertsMinds precisely deal with:

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  • MKT 500 Introduction to Marketing Assignment Help
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