IMC 215 Principles of Integrated Marketing Communications
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Integrated marketing is a method of creating a unified and seamless interaction between consumers and brands/businesses; students tries to integrate all aspects of marketing communication such as advertising, promotion, public relations, direct marketing and social media through their respective resources. The combination of strategies, methods, channels, media and events makes all these forces work together as a single platform. This process is designed to ensure that all messaging and communication strategies are consistent across all channels and are customer-centric.
Integrated marketing communications recognizes the value of a comprehensive plan that assesses the strategic role of advertising, public relations, personal sales and promotional activities across various communication disciplines and integrates them to provide clarity, consistency, and maximum impact on communication.
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