In the MKT 3342 Consumer Behavior course, students are introduced to behavioral science concepts related to this field. In this course, students are given an in-depth introduction to factors influencing behavior, the buyer as a problem solver, principles of behavioral research, buying decision processes, and theories and models. Students participating in this course will focus on sociological, mass communication, economic, reference group, and psychological aspects.
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Some essential courses related to this curriculum are mentioned here, in which ExpertsMinds tutors are providing help:
- MKT 3354 - Hospitality and Tourism Marketing
- MKT 4398 - Supervised Internship
- MKT 3346 - Personal Selling and Sales Promotion
- MKT 4342 - Principles of Advertising
- MKT 3340 - Principles of Marketing
- MKT 4348 - Marketing Strategy
- MKT 3348 - Marketing Research
- MKT 4344 - Retail Marketing
- MKT 3350 - Evolutionary Marketing
- MKT 4346 - Sales Management