Consumer and Buyer Behavior Analytics
The MKT 524 Consumer and Buyer Behavior Analytics course teaches students to develop strategies to analyze data to influence future purchasing decisions, describe purchasing behaviors, and predict the future. This course introduces students to techniques applied to consumer-level databases and how to target consumers. In this course students will gain knowledge on marketing problems in customer retention, acquisition and growth. This course introduces students to data analytics techniques related to predictive analysis and testing problems.
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Check the list of all the courses related to this curriculum which are covered by our experts -
- MKT 501 - Marketing Environment
- MKT 547 - Product Innovation and Supply Chains
- MKT 572 - Seminar in Marketing Research
- MKT 595 - Marketing Research Methods
- MKT 568 - Integrated Marketing Communication (IMC) and Promotion
- MKT 529 - Marketing Strategy and Decision Making