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BE 552 International Marketing Strategy and Planning

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The BE 552 International Marketing Strategy and Planning course module basically intends to assist students in developing decisive understanding of the strategic and functional characteristics of international marketing activities of organizations of differing sizes. The course mainly emphasizes on the responsibilities of external and internal milieu against the key international marketing decisions of both strategic nature like modes of foreign market entry and market selection along with the functional nature like the design and implementation of marketing mix strategies at the international level.

After successfully finishing the course module, students will be capable to:

  • Obtain comprehensive understanding of the international marketing strategy formulation procedure, international market selection along with the international market entry modes.
  • Study to utilize a variety of frameworks for strategic analysis leading towards the growth of an international marketing strategy.
  • Obtain a comprehensive understanding of the theory and practice of the international marketing management for the whole marketing mix of different forms of firms.
  • Build up an understanding of the cross-cultural concerns and international viewpoints in marketing.

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