ASB 2109 Marketing Research
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The role of this ASB 2109 Marketing Research, Bangor University course is to process an enquiry drawback, analysis question and objectives; form style, measuring and scaling; Sampling; measure and therefore the use of SPSS; Secondary knowledge and use of databases; Qualitative ways as well as interviews, focus teams and observation; Qualitative analysis; Writing report; causative research and an introduction to experiments; Big data.
Course objectives:
1. Recognize and demonstrate the importance of data and analysis in selling selections, and therefore the stages concerned within the market research method.
2. Recognize and demonstrate the quality of various market research ideas and techniques, yet because of the distinctions between exploratory, descriptive and causative analysis.
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